Anuj Khanna Sohum is a serial entrepreneur and innovator. Anuj started as an entrepreneur at the age of 20, while enrolled in a computer engineering course, on a Singapore Airlines scholarship, at the National University of Singapore (NUS). His first company, Anitus Technologies, was acquired in 2001 by MCSB and rechristened myMCSB. His second company, SecLore Technology, was acquired by Herald Logic in 2007.
In 2006, he founded Affle with the bold ambition of becoming a global leader in the mobile media space. Using his entrepreneurial acumen, ability to leverage technology trends and user insights he has strategically transformed Affle into a smart media company. He also founded ad2c in 2012, by enabling the joint venture between D2C Inc, Japan and the Affle Group, Singapore and simultaneously acquiring MobiMasta India, with the ambition of vitalizing the Asian mobile advertising industry.
Anuj has a keen interest in driving technology and new media innovations. He enjoys the challenge of making sense out of emerging trends and technologies and transforming innovative ideas into successful businesses. An active evangelist of the smart mobile media, Anuj participates in industry forums to further the cause of the mobile media industry and towards improving industry standards and practices. Anuj is passionate about promoting and exploring entrepreneurship.
Anuj is an alumnus of Harvard Business School, Stanford Graduate School of Business and National University of Singapore – Electrical & Computer Engineering.