Affle forays into new markets to accelerate growth

  • Opens ‘4 new offices in 4 months’ in line with its strategy to enhance focus on high growth mobile media markets, globally
  • New offices in Mumbai & Bangalore to cater to the fast growing Indian market; offices in Beijing & Sydney to focus on addressing the high growth potential offered by the Chinese and Australian markets

New Delhi/Mumbai/Bangalore (INDIA), July 5, 2010: Affle, India’s leading mobile media company, today announced that it has charted out aggressive global expansion plans to cater to the growing demand for it’s mobile media solutions. The company recently expanded its footprint by foraying into the high-growth markets of China and Australia and also strengthening it’s India operations by opening new offices in the strategic locations of Mumbai and Bangalore. These new offices will serve to cater to the demands of existing customers and partners, besides focusing on developing business from new and existing partners for enhanced growth.

The company has also appointed Nasser Abdu as the Director for Business Development. Nasser is a veteran in the telecom industry with over 12 years of experience in the telecommunications space in various Asian markets. In his new role at Affle, Nasser would drive business development in key markets, with a large focus on developing new markets. Prior to joining Affle, Nasser has played senior management roles in several telecom companies like Bristol York, Avalanche Mobile & Edgematrix.

Anuj Kumar, Executive Director (South Asia), Affle, says, “With the mobile media market expanding exponentially across continents, we at Affle are aggressively looking at making deeper inroads in newer markets and expanding operations in strategically important markets like India. Our mobile products business has seen significant growth over the last few years, and the mobile advertising services business too has taken great shape with our ad sales & ad serving partnerships with top operators & publishers. I am very confident that the recent expansion in existing and newer markets and the upcoming launch of some exciting new mobile media products will significantly boost our business globally”

“We are also extremely pleased with Nasser Abdu joining our fold. Being an experienced professional in this domain, we hope that Nasser will help drive Affle’s growth plans in new markets very successfully”, he added.

About Affle:

Affle is a leading mobile media company headquartered in Singapore. It offers cutting edge technologies with a value proposition for consumers and business partners. The solutions and products from Affle have been specially designed to enhance user experience and make mobile media a reality. Affle’s SMS2.0 service has been deployed across Asian markets with multiple mobile network operators and has already become one of the largest rich mobile media in India.

Affle’s SMS2.0 offers users many exciting new personalization and instant messaging type features on SMS. The most unique aspect of this upgrade is that it unifies messaging; content browsing and a search experience on the default text messaging screen itself. Users thus have access to the best of rich content services on the default messaging screen, thereby significantly boosting consumption of mobile media

Affle currently operates in seven countries including Singapore, India, China, Indonesia, Australia, Thailand and Malaysia. The company is in the process of strategically expanding to other top mobile markets. Affle has already established strong partnerships with leading Mobile Network Operators, Original Equipment Manufacturers, Publishers, Media Agencies, and Advertisers, across various geographies. For more information, visit