Affle Group appoints Ade Parulian to lead the Ripple business in Indonesia

New appointment to strengthen Ripple’s rich media business in South East Asia
Jakarta, April 19, 2013 – Affle Group, a leading international smart-media company, today announced the appointment of Parulian Lummy Sitorus (Ade) as the Director of Sales for it’s ‘Ripple’ rich media and video ad network business in Indonesia. In the few months since it’s launch, Ripple has grown exponentially in Asia delivering over 12 Bn monthly ad requests and establishing partnerships with leading publishers and advertisers in the region.
This announcement comes as part of Affle Group’s plan to consolidate Ripple’s regional business operations and build Indonesia as the hub for further South East Asia business expansion.
An Indonesian native and having worked in the industry for sixteen years, Ade possesses an in-depth understanding of the diverse local market having worked in leading digital and traditional media companies. Over his extensive career, Ade has held senior positions at Admax Network, Multiply Indonesia, Sun Televisi Network & MTV. Prior to his current appointment, Ade was Country Lead and Sales Director at Komli Media Indonesia.
Announcing the appointment, Anuj Kumar, Co-founder and MD, Ripple, said, “Ade brings a wealth of knowledge and in-depth market experience to the Ripple team in Indonesia. We are extremely pleased to have him on board and look forward to working together to steer Ripple to greater heights in Asia. Indonesia has always been one of the most important business markets for us in South East Asia and building it as a regional operations hub is expected to drive much greater growth for the business.“
At Ripple, Ade’s core responsibilities will include building strategic partnerships to help grow the business and lead advertising sales & business operations in Indonesia.
Ade Parulian, Director (Sales), Ripple said, “I am indeed very happy and excited to be part of the Affle family and to be given the opportunity to contribute positively towards the growth of the company in the region.“
About Ripple: Ripple is Affle’s rich media and video advertising network delivering integrated advertising solutions across all smart screens – Mobiles, Tablets, PC’s, Smart TV’s and more. Ripple’s innovative rich media and video ad experiences coupled with rich audience intelligence technologies enhance user experience and engagements thus creating measurable return on investment for it’s leading advertiser and publisher partners. For more information visit
About Affle Group: A Singapore headquartered ‘Smart Media’ company. Affle Group has expertise in all key areas of the digital media eco-system. Affle Group’s businesses include Ripple, Media Lab and ad2c (a JV between Affle and D2C Inc). Affle Group operates across multiple Asian markets where it has successfully built its digital media business. Affle’s investors include D2C Inc (JV between Dentsu & NTT DoCoMo), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. For more information visit