Affle joins TUNE partnership program as a Certified Partner

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Accelerating its journey towards establishing a strong commitment to the setting of mobile marketing standards and quality, Affle is now a member of the TUNE certified partnership program. With this partnership with TUNE, Affle will be joining an elite community of advertising partners who have committed to advance and support mobile marketing best practices for the benefit of marketers.

Responding to the announcement, Mr. Viraj Sinh, Co-founder of Affle said, “We are very happy to be recognized as a TUNE Certified Partner. As a leading player in the mobile industry, we have been setting industry standards and best practices for the last 10 years. This recognition from TUNE is a mark of credibility for our platform’s strengths to deliver results leveraging our audience outreach, data intelligence, and very stringent fraud detection algorithms.”

TUNE Certified Partner Program is an unbiased mark of validation for the marketers helping them identify premier advertising platforms for their marketing campaigns. The program selects partners with a strong commitment to transparency, adherence to mobile marketing industry standard and quality. Affle being one of the pioneers of the mobile advertising industry has been a major player in establishing practices which are rated high on industry standards. Affle’s integrated approach of utilizing rich data analytics to identify the most profitable audience for targeting as well as curbing fraudulent traffic by employing cutting-edge proprietary anti-fraud algorithms makes it one of the most trusted innovators of the industry.

Mr. Ryan Buma Chief Commercial Officer at TUNE congratulated Affle for inclusion to the TUNE Certified Partner Program with the following words: “The TUNE Certified Partner Program establishes and confirms industry best practices for mobile marketing. Today we welcome Affle to the program as they have demonstrated their commitment to providing marketers with the utmost level of transparency, service, and value. I applaud Affle for completing the rigorous TUNE Certified Partner Program evaluation and their dedication to helping marketers win at mobile.”

About Certification
The TUNE Certified Partner Program involves a rigorous vetting process that evaluates technical integration, platform capabilities, and feedback from mutual clients. These partners are expected to meet mobile marketing best practices such as providing campaign transparency, passing cost data, and having low reporting discrepancies. Each Certified Partner has received a vote of confidence from at least five TUNE advertisers.