Source : India Digital Review | View Original
Mobile media company Affle has launched Ripple, a rich media and video advertising network. Ripple is an integrated ad network which offers advertising solutions across all smart screens. According to the company, Ripple differentiates itself significantly from other ad networks by having an integrated platform for delivering advertising across all smart screens. According to Anuj Kumar, Co-founder and CEO, Ripple has attracted advertisers like Samsung, P&G, Star, Business Standard, Dainik Bhaskar, Beoscope, Bolanews, Sambawa and many more across key Asian markets.
Left to Right: Anuj Kumar; Anuj Khanna Sohum and Charles Yong
Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, “Three major consumer and technology trends are leading the digital revolution in developing markets – increased consumption of video and rich media over internet, greater penetration of mobile internet on smart devices, cheaper and faster access to connected wireless networks. Ripple is designed to leverage these significant trends with the aim to accelerate the digital revolution globally.”
Anuj Kumar said, “Over the last one year we have been doing a lot of product level R&D and user research to create the Ripple platform such that advertising delivered through it will reach the most relevant consumer, on the most premium content and at the most relevant context across all smart screens.”
Charles Yong, Chief Technology Officer (CTO), Affle, said, “We have built some exciting innovations in Ripple like our new ad engagement unit ‘Storm’ which utilises image search, voice recognition, face detection like technologies to identify the most relevant context in the content, to help deliver the most meaningful advertising. Our tests on some of these innovations have been hugely successful and we have observed significant increases in user engagement levels through such formats versus the regular digital advertising formats.”