Affle SMS 2.0 on Nokia Smart Phones

Source: India | View Online Article

27 June 2007: If UK-based mobile solutions provider, Affle, has its way, mobile users in the country will soon get Gen-Next text messaging on their handsets…

The company has launched its SMS (Short Messaging and Search) version 2.0 that includes scheduled SMS, color SMS, and emoticons, among others.

SMS 2.0 promises a seamless integration of messaging, content, and advertising on mobile phones, and integrates with usual user interaction as default SMS application.

The application allows users access/download content through SMS Window that comes from a customized RSS feed provided free-of-charge by Affle’s partners, Indiatimes and CrickInfo.

When sending an SMS, instead of the ‘sending message’ icon that appears normally, users will now get to hear advertisements based on their selection of subjects. And users will retain the option to decide which advertisers they want to go with.

Commenting on SMS 2.0, Anuj Khanna, chief executive officer of Affle, said that with this application, users would get a better, more engaging customer experience at the same cost and with the same simplicity as existing SMS applications.

Affle has reportedly partnered with Bharti Airtel to make the service available to customers in Delhi and the National Capital Region (NCR).

A pilot program has already been rolled-out in the NCR region beginning June 10, and customers are now able to download SMS 2.0 for free by sending ‘sms2’ to 121.

Commercial roll-outs however are expected after two or three months, the company said.

And as of now, SMS 2.0 is compatible only with Nokia smart phones, but Affle intends making it available on other handsets as well.

Source: India | View Online Article