Affle strengthens business operations with senior management appointments

Appoints Siddarth Correya and Lochan Kothari to support quantum growth in the coming fiscal year

New Delhi, March 22, 2012 - Affle, international mobile media company today announced the appointment of Siddarth Correya and Lochan Kothari as the Director for Business Development for Indonesia and Associate Director for Business Development for India, respectively.

Announcing the appointments, Sankalp Mehrotra, Regional Director, Business Development, Affle, said, “We are thrilled to welcome Siddarth and Lochan to the Affle family as we look to achieve and sustain a quantum growth in the coming fiscal year. Siddarth was one of our star performers in India. He built long term relationships with business partners and successfully helped execute various campaigns in his earlier stint with Affle. We are confident that he will bring the same energy and excitement to Affle’s Indonesia business. We are also delighted to have Lochan join us in Mumbai.With Lochan on board, we are now looking tostrengthen our leadership position in the mobile advertising industry in India. Lochan’s diverse experience will help steer the team in the right direction to create valuable business opportunities with the top brands and agencies”

Siddarth Correya, Director, Business Development, Affle, said, “I am very happy to reunite with Affle, and even more eager to start working with the team and initiate a follow through on the impressive business portfolio built by the company. This year is going to be an exciting one for the Indonesia market as Affle strengthens the core of its business operations by taking on new strategic plans for 2012 with the help of a bigger team. I am looking forward to drive the company’s growth to greater heights by leading the mobile evangelization in the market as I work closely with all key stakeholders in the mobile advertising ecosystem.”

Lochan Kothari, Associate Director, Business Development, Affle, said, “I am very excited to have joined Affle, at this time.It is truly fascinating to create brand advertising solutions on the small screen that is now fast becoming the leading medium for content consumption.Affle has the right solutions and services to ride on this wave and play its part in taking the mobile advertising industry in India past the next big milestone.I look forward to utilizing my knowledge and experience to strengthen our position in the market and assert the trust of our partners and customers. ”

Siddarth Correya had previously successfully worked in Affle’s India team for over 3 years post which he played leadership roles in the domain of mobile advertising in companies like One97 and Nokia. Siddarth now re-joins Affle in Indonesia, which is one of the fastest growing markets for Affle in Asia.Siddarth’s responsibilities will include forging strategic partnerships to leverageAffle’s product penetration, increasing mobile ad sales representation business and driving the mobile marketing solutions offering for business partners and brand owners in Indonesia.

Lochan Kothari’s experience of almost 14 years is embellished by an eclectic assortment of industry experience in Print, Digital, TV, On Ground media and PR. Lochan joins Affle from SMS Gupshup, where he was the Head of Corporate Sales. His prior experience includes key roles in companies like Diageo, The Times of India group, Zee Telefilms, 360 degrees and Indian Express. At Affle, Lochan will be heading the business development effortfor the West and South regions in India, focusing on boosting mobile advertising and marketing solutions for existing and newbusiness partners.

About Affle: Affle is a leading international mobile media company with the headquarters in Singapore. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, the UK, the US, Indonesia, Australia, Thailand and Malaysia. Affle’s investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL); Centurion Private Equity and D2 Communications (JV between NTT DoCoMo & Dentsu).