Affle upgrades Pinch Messaging platform

Source: telecomlead | View Original
Affle, an international mobile media company, announced a massive upgrade for its Pinch mobile messaging platform.
In addition to pure messaging, Pinch would enable users to chat with friends, find new friends, access exciting locations services and participate in social contests, all on their data plans or wifi without incurring any local or international SMS/MMS charges.
The Pinch upgrade, dubbed Version 2.0, has a completely new brand identity and a sleeker and unified UI (user interface).
“The latest version of Pinch further strengthens our offerings on the messaging platform and complements our existing product SMS2.0 Live, which has already got us over 20 million downloads in Asia alone,” said Anuj Kumar, CEO, Affle.  
The new version has a lot of new features and is made available on the top seven mobile platforms, making it reach out to almost all smart and feature phones globally.
As part of this upgrade, the Pinch-to-SMS technology allows Pinch to reach even non data devices through SMS. Through this, Pinch users will now be able to send SMSs and receive messages back in the Pinch environment, thus bringing the reach, reliability and robustness of the SMS platform to smart phone messaging.
Pinch version 2.0 runs across all dominating mobile phone platforms including iOS (iPhone, iPad, iPod Touch) Android, Symbian (Nokia), Blackberry, Windows Phone, J2ME, Mobile Internet and SMS through local carrier partnerships.
Through this multi-platform feature, Pinch bridges the gap between smart phone enthusiasts and users of feature phones to bring about freedom of communication with anyone on any mobile phone.
Pinch is truly the first cross functional messaging platform in the way it services users from all dominating platforms. With this new upgrade, we have made the offering on Pinch much richer by adding cool features like Group Chats, delivery notifications, better location sense and Pinch-to-SMS.
“We have also capitalised on our technology strengths and understanding of the telecom ecosystems to create a product which is intuitive, fast, easy to use and has strong appeal for both users and business partners. We are confident that users will really enjoy using Pinch,” said Charles Yong, director, Product Development, Affle.
With the new navigation of Pinch, sending messages to friends will be easier and faster. Users will be able to send free text messages to a group of friends at once through the group messaging feature.
Users of the new version of Pinch will now be able to see friends typing out a reply and be informed of the various delivery notifications to know real time updates on the status of each individual message as either “S” for messages sent, “D” for messages delivered, and “R” for messages that has already been read.
In the coming months, Pinch will add ‘Chat rooms’ to its features. Chat rooms will allow users to explore and connect with people with similar interests, create or hang out on free online communities, discuss anything and everything under the sun.
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