Airtel launches SMS 2.0 service

Source: CIOL.com | View Online Article

NEW DELHI: Airtel has announced the launch of SMS2.0 service, the world’s first upgrade to SMS.

The product developed by Affle enables users to get content services along with enhanced messaging features.

It converges messaging, content, and contextual advertising into one application, which will reside as the default SMS application on the customer’s mobile handset.

It is a free upgrade to the regular SMS application. The SMS charges remain unchanged.

Anuj Kumar, executive director (South Asia) Affle, said, “India is a exciting mobile market and in Airtel we have found a great partner to take our services to users. It would redefine the messaging experience and become entry window to the world of Mobile Internet.”

Airtel SMS

Source: The Telegraph | View Online Article

Mumbai, Dec. 30: Bharti Airtel has tied up with mobile media company Affle to offer an uprgraded version of SMS service that would enable users to send personalised messages.

Airtel, Affle launch SMS2.0

Source: Greater Kashmir | View Online Article

Srinagar, Dec 30: Airtel and Affle Sunday announced the launch of SMS2.0 – the world’s first upgrade to SMS. Airtel is the first in India to offer this innovative service to its 55 million customers.

SMS2.0 enables an interactive and non-intrusive platform on the mobile phone that allows Airtel users to discover a host of relevant content services along with enhanced messaging features. SMS2.0 is unique as it has leveraged the popularity of SMS, and has converged messaging, content, and contextual advertising into one seamless application, which resides as the default SMS application on the customer’s mobile handset.