Good response for Affles SMS 2.0

Source: HBL | View Print Article

Mumbai, April 28

Next generation short messaging service SMS 2.0 developed by the UK-based firm Affle has got encouraging response in mobile advertising, making it the largest mobile media platform in India. Launched late last year with mobile service operator Airtel, Affle is in close talks with other telecom players to offer similar service, a top company official said. “The user uptake for SMS 2.0 was unprecedented as the primary focus was to provide quality service to users. They can now send their messages with attractive background colours or emoticons. We look at adding about 10-11 lakh users by the end of the year,” Affle South Asia Executive Director, Mr Anuj Kumar, said. – PTI