Mobile media company Affle raises $10M

Source : VatorNews | View Original
 
Affle, a Singapore-headquartered mobile media and advertising startup, announced Tuesday that it has raised over $10 million from D2 COMMUNICATIONS, Japan’s largest mobile advertising company and a subsidiary of the country’s largest mobile operator, NTT DoCoMo. Also investing is DENTSU, one of the largest Japanese advertising company. Previous investors in Affle include Microsoft, Itochu, Bennett Coleman & Company and Centurion Private Equity.
 
Affle hopes to break into new markets with its wide range of mobility products, from communications apps to couponing and an interactive content platform.
 
“With our greater strategic association we plan to significantly further Affle’s product portfolio and traction to deliver greater value to our users and mobile media partners globally,” Anuj Khanna Sohum, Chairman, Affle Group of Companiessaid in a press release.
 
Products offered are Pinch and SMS2.0, both SMS communications apps; Coufon,a mobile couponing service; AffleAds, a carrier grade ad platform that enables scalable, targeted and  contextual ad delivery on various mobile channels; Affnet is a customizable, downloadable app that provides an integrated messaging and content experience; AYX, a  youth focused ad exchange and finally, MobMag,an interactive content platform on mobile.
 
Affle has established partnerships with 10 leading telecom companies with a combined reach of over 500 million subscribers worldwide. 
 
D2C is the largest mobile advertising agency of Japan with rights to sell all inventories on NTT DOCOMO, Japan’s biggest mobile operator with over 57 million subscribers. 
 
Affle was not immediately available to comment.
 
External Links
 
TechCrunch
Yahoo Finance
MSNBC
SG Entrepreneurs
Marketing Interactive
Fokus Indonesia
Kabar-Kini
Marketing.co.id
Metro Realita Online
Marketwire
Business Insider
San Francisco Chronicle
Daily Finance
Chron.com
Star Tribune
Bloomberg
Mercury News (Silicon Valley)
Open Salon
ein presswire
Apple Valley Local
Tech Diem
Scott Briscoe – Digital Marketing Blog
King5.com
Morning Star
Kansas City Star
Newsday
Bitmag
Money: Salt Lake Tribune
ABC11
Mobility Techzone
PEHUB
Daily News Los Angeles
Cincinatti
6abc
Anchorage Daily News
El Paso Times
Eure Investor
The Daily Times
AlphaTrade Finance
Idaho Statesman
Daily News Los Angeles
Metrowest Daily News
News Blaze
The State (South Carolina)
Silver City Sun-News
Stockhouse
Stock Market Reviews
ABC13
Mena FN
Street Insider
PR-Inside
Investors.com
TMCnet
Equity
Telecom Paper
Zacks
Topix
Business Reel
Lankaweekly
Xydo
New York City
Silobreaker
Premiumpresse
Marketwatch
Mobile Apps Newswire
PEHub
News Blaze
IT News Online
Stock Markets Review