Nokia Application of the Week – Affle SMS2.0

Source: S60 | View Online Article

Affle’s SMS2.0 is positioned as an upgrade to the consumer’s default SMS application. It gives the consumer access to enhanced features and it creates an interactive channel for the non-intrusive delivery of relevant content and advertising on the SMS window. The consumer chooses his interest area, and the latest information is delivered unobtrusively, while he composes or reads an SMS message. The application makes the most of the SMS screen area while retaining the simplicity of the familiar SMS entry interface.

The default content stays at the bottom portion of the S60 screen and converts to full screen when either the message is sent or the consumer clicks on the content. The S60 device may either periodically or in real time update the content and ads. The data traffic for SMS2.0 contents and ads is not charged to Affle’s SMS2.0 users. SMS2.0 has been deployed by Airtel, the largest mobile operator in India, and has been used in a pilot project with MobileOne Ltd. (M1), one of the main operators in Singapore. SMS2.0 has converged messaging, content and advertising into one seamless application. S60 2nd Edition versions are available now, and the S60 3rd Edition version will be available in Q4 2007. It is available for free. For more information, visit


Affle Ltd. is leader in the mobile media innovation space. The company offers cutting edge technologies with a value proposition for consumers and business partners. The solutions and products from Affle have been specially designed to enhance user experience and make mobile media a reality. Affle currently has offices in the United Kingdom, Singapore, India, Malaysia, and the United States. Affle’s board is chaired by Richard Humphreys, the former President of advertising giant, Saatchi & Saatchi Worldwide. More at

Source: S60 | View Online Article