Singapore-based Affle raises US$10mil from Japanese mobile ad company

Source : SG Entrepreneurs | View Original
 
Affle, a Singapore-based company that creates a wide range of mobile solutions for consumers and businesses alike, has raised US$10 million from D2 Communications, Japan’s largest mobile advertising company.
 
This is the second round of funding from the D2C. Previously, both firms entered into a strategic partnership to leverage on each other’s mobile advertising solutions which cater to different geographical markets. Affle has a presence in India, Indonesia, and other Asia-Pacific markets, while D2C dominates in Japan.
 
Other Affle investors have included Microsoft, Itochu, and Bennet Coleman & Company.
 
“This association would help us to make much faster inroads into Japan, which is the largest mobile advertising market in Asia” said Anuj Khanna Sohum, CEO of Affle, in a previous announcement.
 
One of Affle’s products is Affle Ads, an ad delivery platform for advertisers and agencies that allows them to start, track, and analyse mobile ad campaigns.
 
It has also launched a variety of consumer-oriented apps like Pinch Messenger (see review), which allows enhanced messaging over a 3G network, and SMS 2.0, which lets users send Facebook and Twitter updates via SMS. At one point in time, SMS 2.0 was adding 12,000 to 15,000 subscribers a day.
 
The company was founded in 2006 by Anuj, who came to Singapore in 1995 as an SIA scholar doing ‘A’ Levels at Raffles Junior College. This is actually his third company, having sold the previous two.
 
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