Source: The Hindu | View Print Article
Airtel and Affle have introduced SMS2.0, the world’s first upgrade to SMS. The SMS2.0 service enhances the user’s text messaging experience by adding a lot of colour and style to it, and provides for a very exciting content experience blended with messaging. The personalisation options include additional features like composing messages with a variety of colours and emoticons. SMS2.0 serves free content to the user, contextual to the interest areas selected by him. SMS2.0 offers a better-upgraded SMS experience to users, at the cost of their regular SMS. To download SMS2.0, the Airtel customer sends “SMS2” to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.