The brave new world of SMS2.0

Source: Today | View Print Article

THE humble short message service (SMS) has been duly serving its purpose for the last 15 years, letting our fingers do the talking.

To make the messaging experience even more engaging, M1 has launched SMS2.0, making its customers the first mobile users in Singapore to sample the new and improved version of what is arguably the world’s most popular mobile application.

Breaking news headlines, merchants’ offers and other additional information are delivered real-time to users’ mobile phones. These appears at the bottom of the message screen where the user can click to find out more.

“Unlike traditional mobile marketing, the customers are unlikely to feel intruded upon as the delivered content forms an integral part of the messaging screen and they can choose to access only those that interest them,” said Mr Neil Montefiore, M1’s chief executive officer.

SMS2.0 works on Nokia phones that run on Symbian software. To download SMS2.0, M1 customers can send “SMS2” to 8887.

There are no downloading and registration charges and SMS charges remain unchanged.

Content received on SMS2.0 is free and standard data charges apply only when the customer clicks on specific items.

M1 is offering the Nokia 6121 pre-loaded with SMS2.0 at a promotional price of $68 (terms apply). M1 plans to pre-install SMS2.0 on other Nokia models progressively.