Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There’s a clear shift towards data driven campaigns. The creative and the distributive aspect of it all are being adapted to suit the…

bnn

Affle is all set to exhibit in adtech New Delhi, India’s #1 marketing and media technology event, where marketing, technology and media communities come together to share innovations in ad technology, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. With the industry getting bigger and broader on the mobile marketing & tech space, this year…

teer maar

Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing  campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…

Programmatic Ads & Creative - An Insider View

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…

ad fraud

Even as the mobile advertising ecosystem expands, the situation of mobile ad fraud continues to remain a constant problem in the equation. According to a recent study, advertisers are most likely to lose around $7.2 billion globally by the end of 2016 due to the rising cases of impression fraud, click fraud and install fraud.

This is a major concern as nowadays, most of the mobile ad spends are based on a CPI model. In fact, other cost models like PPC, PPM, CPR, CPT, etc. are also no exception to this problem as fraudsters are always looking for new tactics to break through the security vault and steal money from advertisers.

MAUs DAUs blog

 A quick look at simple ways to monitor your app's DAUs & MAUs


  Today, measurability of user-engagement has become the start-point and end-point of decision making for App marketers. By doing so, they can accurately gauge the overall health and performance of their apps from time to time. Those who monitor it correctly, automatically get a headstart in the growth-hacking game. While, others are often caught struggling in the backyard trying to draw insights from app sessions, app opens, no. of downloads or sign-ins, page-views, amongst other app usage patterns of their users.

Two of the most basic metrics that almost all app owners monitor are the Daily Active Users (DAUs) and the Monthly Active Users (MAUs), and even the Weekly Active Users (WAUs).

Affle_GMIC_Bangalore

The leading mobile conference, Global Mobile Internet Conference (GMIC) is back in India with its 3rd edition. With more than 4600 attendees, 45 exhibitors and more than 200 media representatives participating last year, this year GMIC is expected to get even bigger. In addition to Bangalore GMIC, this event was also held in Beijing, Tel Aviv, Silicon Valley, Jakarta, San…

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