Posts By Aditi Gupta

Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There’s a clear shift towards data driven campaigns. The creative and the distributive aspect of it all are being adapted to suit the…

Programmatic Ads & Creative - An Insider View

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…

Affle turned 10 this year! It’s been ten long years since the cornerstone was laid and a lot has gone into fortifying the structure to make it what it is. A gala internal team party was hosted for all Afflers on 5th April 2016, that saw  all Afflers, the new and the old, come together and celebrate like one big family to commemorate…

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