This Affle x DressHead Mini Half Turtleneck Dress - High Side / Eyelet Accents provides you with the ability to give the impression you're showing off a lot more than you actually are. The peekaboo eyelets have a colored background that is skin tone to give the impression you're looking straight through the dress. Situated in patterns throughout the dress…

Come August and you’ll see all the top electronics brands gear up with the best festive marketing campaigns to push their products and offers in the market. In fact from a sales perspective, the span of August - December is quite crucial for such brands. Every year, consumers eagerly look forward to the festive offers for buying their favourite gadgets.…

The world of mobile advertising has always been everything but static. As old ideas walk out of the play, something new and interesting always steps in. And what a better time to experience this than the festive season? Festive season is like a big bonanza for FMCG brands. Whether, it’s Pepsi, Cadbury, Dulux, Titan, L'oreal, Lakme, Godrej, Marico, or Britannia…

Monitoring the right metrics or KPIs is very important in performance marketing. But with the changing dynamics of user-behaviour and availability of advanced in-app analytics, new metrics are coming to light. This calls for a realignment of the marketing plan, which involves revisiting the marketing strategy, reallocating the budget, and also including additional parameters that need to be monitored. In…

video as medium for mobile marketing

Everything you need to learn about Video Marketing Videos are prominent tools in mobile app marketing and have also earned the reputation of being one of the simplest and fastest ways for users to evaluate your apps. In the past few years, it has also emerged as one of the best ways of promoting mobile apps. Different companies of all…

Straight from Affle’s creative desk! Engaging with a particular brand’s target audience on a mobile platform has always been a challenge. Since users are constantly interacting with mobile ads, it is imperative to come up with newer ways to engage this target audience to combat ad fatigue while also simultaneously recognising audience gripes with intrusive or obstructive banners. At Affle,…

We live in a time where old ideas are once again becoming relevant. This is especially happening in the case of e-commerce with the comeback of hyperlocal marketing. More so, with the entry of numerous hyperlocal market apps which are connecting local markets with their nearby users. With the latest innovations in technology and marketing, marketers are finding a better way…

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