Anuj's entrepreneurial leadership & strategic vision has set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. He aims to address industry challenges including digital fraud and data privacy through technology innovations. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.
Anuj is a serial entrepreneur with 19 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP) & NUS Computer Engineering.
Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.
Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.
Kapil leads the finance for Affle Group & is also responsible for operations including legal, IT, Admin & HR. Kapil has worked as an audit partner at S. Mohan & Co, a highly respected Chartered Accountancy firm in India and subsequently joined KMG Infotech, a New York based software development company as VP, Finance. Kapil brings in a wealth of Finance, Operations and Legal expertise to Affle and has been part of Affle for >4 Years.
Kapil has over 20 years of audit and industry experience He graduated from Delhi University and is a member of the Institute of Chartered Accountants of India.
Mei Theng leads finance and commercial functions for Affle International. She has played a pivotal role in the ERP implementation and the SG:Accreditation of Affle’s platform. She was previously the Group Financial Controller in a diversified group listed on Singapore Stock Exchange (“SGX-ST”). She has played an active role in corporate actions including investments & divestment opportunities as well as post-acquisition integration activities.
Mei Theng has 18 years of experience and she holds a Bachelor of Commerce Degree, majoring in Accounting and Finance from Curtin University of Technology and an MBA from The University of Hong Kong. She is also a fellow member of CPA of Australia.
Anurag is a mobile industry veteran having played leadership and entrepreneurial management roles at several mobile-driven companies. He has solid business acumen with a very strong interest and passion for building platform-based technology solutions for the mobile advertising and commerce businesses. Anurag has worked in leading mobile companies like Airtel & Buongiorno and has also been the founder of Mobimasta (one of India’s first full-service mobile ad agency) & markt.ooo (an O2O commerce platform) in the past.
Anurag has over 14+ years of experience. He holds a Bachelors Degree in Mathematics from Delhi University and an MBA from Nyenrode Business University in the Netherlands.
As the leader of the Data Operations team, Vipul is responsible for building tools and teams to leverage multiple data signals leading to an effective realization of the ROI goals for Affle’s customers, while maintaining high quality. He has a keen interest in mobile advertising fraud and big data technologies. Vipul has been part of Affle for over 10 years and has played multiple roles across Business Development, Partnerships, Product and Operations in the company. Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice.
Vipul has over 13 years of experience in Consulting and Adtech. He holds a Bachelor of Technology in Computer Science Engineering from IIIT-Hyderabad and a Post Graduate Diploma in Management from Indian Institute of Management, Ahmedabad.
Charles joined Affle in 2006. With over 20 years of experience, he leads all R&D and Technology efforts for Affle’s platforms as its Chief Architect. His team of engineers is responsible for building multiple Big Data and AI driven platforms at Affle. Charles also plays an active role to coach the lead architects at Affle on the innovation development lifecycle processes.
Charles is a telecom industry veteran and an experienced technologist with over 20 years of consulting and programming design experience. He is an alumnus of the Monash University in Australia.
Kulpreet joined Affle in 2013 and has since lead the core engineering teams to enable the successful rollout of Affle’s award-winning mobile ad platforms such as ad2campaign, MAAS platform, mDMP as well as mFaaS. He is an experienced technologist with experience in architecting scalable technology products and platforms at Lumata & Affle. Kulpreet has ~10 of experience in the mobile technologies and has done his Bachelors from Delhi University & Masters in Computer Applications from IGNOU in India
Madhusudana or Madhu, started Affle together with Anuj Khanna Sohum in 2005 and played a key role till 2007. In 2018 he was re-appointed as the Director of Innovation and Corporate Development for Affle Holdings Pte Ltd. Madhu has a strong background in mobile innovations in the telecom and financial industries. He is an experienced technologist who has built multiple products from ideation to launch and is the named inventor of 3 patents owned by Affle.
Madhu has over 15 years of industry experience and is an alumnus of National University of Singapore (EEE) and Nanyang Business School (MBA) and he studied law for 2 years at the University of Birmingham.
Madan or Maddy, has been leading Affle’s agenda in SEA for over 5 years. With his experience of working with global brands & agency networks, Maddy has forged key partnerships to grow the business in a sustainable manner. Prior to Affle, Maddy worked with market leaders/ start-ups like Mindshare & GroupM, Starcom, Mediaturf & the Times Group.
Maddy has over 20 years of experience in the Media Industry. Maddy holds a Bachelor’s Degree in Engineering from Mumbai University & MBA from Jamnalal Bajaj College in Mumbai, India.
Viraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and China. Now with Affle for over 6 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company.
Viraj has over 15 years of experience across advertising, media and technology. He holds a Bachelor in Economics degree from Delhi University and an MBA from Asian Institute of Management, Philippines
Vaibhav is a high energy sales leader and is responsible for Affle’s sales team in India. He is passionate about building businesses from scratch and has been instrumental in doing so for Affle’s operations in India. Prior to Affle, he has played sales & marketing related leadership roles at Times, NDTV & Kyoorius.
Vaibhav has 14 years of experience and holds a Bachelor’s Degree in Commerce from St. Joseph’s College and an MBA from the Asian Institute of Management, Philippines
Anirudha Kusre or Ani, heads the corporate development and investment functions for Affle Holdings Pte Ltd. During the period 2008 to 2011, he enabled over US$17Mn of fundraising for Affle from Microsoft, Itochu and D2C as part of the Ernst & Young team appointed by Affle. Ani is an experienced finance professional and has led IPO processes in Singapore and London and raised significant asset-backed long-term debt funding of over US$300Mn. In his recent role as CFO of a Singapore based technology startup, he was instrumental in raising Series C funding.
Ani has over 12 years of relevant experience specializing in corporate finance, investments and operations and he is an alumnus of Nanyang Business School, Singapore with an MBA in Banking & Finance.
*Management Team at Affle Holdings