Anuj Khanna Sohum is the Founder, Chairman & CEO of Affle. A serial entrepreneur & innovator, Anuj started as an entrepreneur at the age of 19 and has built 3 innovative tech companies.
Anuj's entrepreneurial and strategic leadership has set Affle on the growth path to become a global platform for audience and data centric mobile apps & ads as a service (MAAS) platform - keeping its international strategic investors like D2C Inc (Docomo subsidiary), Itochu Corporation, Microsoft, BCCL - Times of India committed to Affle.
Anuj has a keen interest in supporting social causes. He takes active interest and invests in academic and commercial initiatives that enable rural entrepreneurship development. He regularly shares his entrepreneurial experience with engineering and business faculties of leading universities.
Anuj is an alumnus of Harvard Business School, Stanford Graduate School of Business and NUS - Electrical & Computer Engineering. He lives in Singapore with his wife, a clinical psychologist and his two kids.
Anuj Kumar was among the first to join the Affle founding team beginning 2006, while the company was in early stages of inception. Having worked with large companies in the areas of marketing, advertising and technology prior, he took the plunge to become a co-founder at Affle as he was supremely excited by the business model & significant untapped opportunities in the digital ad platforms business.
Anuj has played a pivotal role in building & growing Affle. He forged important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile Apps and Ads as a service (MAAS) company. Over the last eight years under his leadership, his team has worked with several top marketers in Asia to help deliver end-to-end mobile advertising solutions through Affle’s products and platforms.
At an industry level, Anuj has played a key role in growing the mobile advertising industry by actively training, coaching and evangelizing the medium and adoption of latest ad technologies. He has been an active proponent of the blended 'Science' & 'Art' approach to make digital advertising more engaging, impactful and ROI driven. Anuj has been a regular speaker at leading industry events across Asia.
Prior to co-founding Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT. Anuj holds a Bachelor’s degree in Economics from India's top ranked institute, St. Stephen's College and a Masters in Advertising & Communication from Asia’s premier communication school, MICA.
Lay See Tan has over eighteen years of working experience in Malaysia and Singapore. Her last held position was Director, APAC Finance and Business Operations of a US MNC, which listed on the Nasdaq with operations in North America, Asia and Europe. Lay See was responsible to manage the finance team across Asia Pacific region to support the business operation located in Singapore, Hong Kong,Taiwan, Korea, India, China and Japan.
Prior to joining the above mentioned US MNC, she was a Chief Financial Officer ("CFO") in adiversified group listed on the Singapore Stock Exchange ("SGX-ST") where she played an active role in the preparation of the Company’s IPO and the subsequent secondary private placement. Her responsibilities included finance, accounting, tax, corporate finance, and investor relations functions.
She also has four years audit experience with Big 4 accounting firm in Malaysia and Singapore, which covered multinational and local enterprises.
Ms. Tan is a fellow member of the Association of Chartered Certified Accountant (“ACCA and Institute of Singapore Chartered Accountant ("ISCA); Member of the Malaysian Institute of Accountants ("MIA"); Member of the Malaysian Institute of Taxation ("MIT"). Ms. Tan graduated with a Bachelor Degree in Accountancy from the University of Glasgow, UK and also has a MBA from the University of South Australia.
Matteo brings to Affle over 20 years of international professional experience helping high-growth, entrepreneurial companies scale from a people, process, product and market reach perspective.
Prior to joining Affle, Matteo led the startup phase of Telenor Mobile Financial Services project in Myanmar, and consulted on Uninor/Telenor’s Payment Bank plan, which received a licenses from RBI. Living in Gurgaon from 2008 to 2015, he served as CEO of Axind Software, the maker of ChainReaction, an ERP system for the fashion industry, and as COO of Eko India Financial Services, a leading Indian branchless banking initiative. Matteo contributed to Eko’s growth from an idea in 2007, to serving 4M customers with cumulative transactions of US$600M in 2011. Matteo is currently investor, advisor and board member for a number of startups in Delhi/NCR.
Previously Matteo started a project management consulting company and led multi-country software development teams at NASDAQ-listed PTC in Boston, after beginning his career as telemetry engineer for the Italian Formula One team BMS Scuderia Italia.
Matteo received his MBA from Boston University and holds an M.Sc.in Aeronautical Engineering from Politecnico di Milano in Italy.
Madan, or Maddy as he is known to friends & colleagues, has over 16 years of experience in the Media Industry. Since 2000, he has dedicated himself to the digital media business and took his early lessons from the start up teams of Mediaturf & Starcom. In 2002, he joined GroupM and later grew up the ranks to lead the Digital culture for Mindshare India in 2007. Since then till the end of 2011, the Mindshare digital team has dominated digital award categories at the Goafest Abbys, EMVIES, Campaign DMA including the Campaign Digital Agency of the Year.
He is an avid speaker, trainer, anchor, panelist & jury at various industry bodies & award shows. He has been a member of IAMAI and on the advisory board of AdTech New Delhi & ViziSense, faculty at Afaqs Campus & an advisor to tech-media start-ups.
An Engineer with a Masters in Marketing, he is interested in learning the interplay between media & emerging technologies in building brands & driving business levers in the Paid, Owned & Earned ecosystem.
A Techie at heart, Alok brings with him 14+ years of experience across the Mobile space ranging from Wireless, Embedded Systems & Middleware to Mobile VAS platforms.
He carries a rich professional background, evolving from the role of a Developer at Infosys to leadership roles of Technology Head-Buongiorno (India) & Co-founder of Mobimasta (now acquired by affle).
His expertise reads – Mobile VAS Platform Development, Solution Architecture, Product Development, Project Mgt., People Management & Pre- sales engagement. A firm believer in Task Automation & Agile methodology, he has been instrumental in the creation of Mobimasta’s Maven Platform.
An Electronics & Telecom Engineer, he is also an avid video gamer, sci-fi movie buff & likes to go on Adventure holidays.
Vipul Kedia was one of the earliest to join Affle’s India office in 2006. As the leader of the Partnerships team, Vipul is responsible for forging & managing important strategic partnerships with publishers, carriers and other key partners.
At Affle, he has played a key role in launching products and building solid business partnerships with some of the largest organisations in the digital media and telecoms domain.
Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice. He worked on projects dealing with diverse aspects of both business and technology including Service Delivery Platforms, Content Portals and Mobile Number Portability for Mobile Network Operators (MNOs).
Vipul holds a Bachelor of Technology (Honors) in Computer Science Engineering from IIIT Hyderabad and a Post Graduate Diploma in Management from IIM Ahmedabad.
An MBA from Asian Institute of Management-Manila, Viraj has developed expertise in the account management field with a special focus in the South Asia and South East Asia markets. Viraj leads account management at ad2campaign and brings with him over 7 years of experience in sales & marketing.
He started his career with Reliance Web-World and moved to Buongiorno, post his MBA, to handle the Philippines market, with responsibilities including managing operator relationships, media accounts, mobile marketing campaigns and launching various B2C initiatives.
He co-founded Mobimasta, putting to use all the lessons learnt on entrepreneurship at AIM. In two years, Mobimasta went on to become one of the leading mobile marketing agencies in the country by providing cutting edge solutions to top brands.
A sports fanatic, he enjoys playing soccer and squash on the weekends and is a passionate fan of Manchester United. An adventure sports junkie (until he got married), licensed scuba diver, trekker, skier and sky diver, he loves the outdoors.
Sam Li is the Country Director - China at Affle. He has over 14 years of work experience from multinational companies like Nokia & Rovio. Prior to joining Affle, he was the China Country Director and Director of Business Development & Key Account at Rovio Entertainment – Maker of Angry Birds, where he oversaw China operations as well as strategic partnership and key account management. Before he joined Rovio in 2012, he spent 11 years at Nokia working on various business and technology roles across Europe, China & Southeast Asia.
Sam loves disruptive thinking and strives to follow his “customer first” work philosophy at all times. He is a brand builder at his heart and a business developer in his head.
He holds a bachelor’s degree from Espoo-Vantaa Institute of Technology in Finland. Currently, he is settled in Shanghai with his wife and 2 kids.
With a glorious career spanning over 18 years, Kapil has formerly served as partner at S. Mohan & Co, a highly respected Chartered Accountancy firm India. He subsequently, was the Vice President, Finance at KMG Infotech, a New York based software development company providing IT solutions to top customers globally. Kapil brings in a wealth of Finance, Operations & Legal expertise to Affle's growing global business. At Affle he is spearheading Finance & Operations for all it's India businesses.
A product of the Institute of Chartered Accountants of India & the Delhi University, Kapil has both feet planted firmly in Financial Operations and plays a key role in driving the Financial decisions for the organization.
Ben Fones joined Affle as a co-founder in the year 2006. His double degree in Computer Information systems and Management Information systems adds to his strength as a techno-entrepreneur.
Starting as an Executive Director for South East Asia, Ben was responsible for managing Affle’s business across markets. Ben also manages Affle’s regional advertising sales and overall operations. In August 2012, Ben assumed the position of CEO of Affle Media Lab, launched to drive product and technology innovations.
In 1996, Ben started his career consulting for IBM, focusing on the Banking and Finance industries. He moved to Edgematrix, a mobile solutions company in 1997 as one of the early members of the core team. Ben rose within the ranks to become Country Manager, Singapore. At Edgematrix, he worked extensively with clients in the telecom space. His various successes included growing some key accounts to yield million plus dollar revenues.
Ben is also the founder and non-executive director of a successful software company called Okilabs. The company specializes in web and mobile solutions, providing systems integration services for telecom operators and enterprises.
Ben is an Engineer with a double degree in Computer Information and Management Information Systems from Bentley College USA. He gave up his Masters in Business Administration halfway to pursue entrepreneurship. Ben enjoys playing golf and sports a single digit handicap.