Affle Youth Xchange (AYX) is not a traditional ad exchange but more of a vertical ad platform which allows advertisers to target their campaigns in a highly effective way to reach the mobile youth.
Affle undertakes a lot of consumer research to continuously map the mobile content consumption patterns of the youth, and based on the learning’s, we partner with the top publishers who’s content is most consumed by the youth.
Currently a large set of partners for Affle Youth Xchange include top publishers in the social networking, messaging & sports domains as our research has shown these as the most consumed content categories by the mobile youth.
AYX benefits for an advertiser include
- A single window access to make their campaigns reach to out to the mobile youth
- Opportunity to target campaigns basis channels including entertainment, messaging, sports, social networking & more
- Integrated AffleAds ad platform strengths to better target and create higher ROI campaigns