history
Corporate & Product MIlestones
About Us
About Affle
Founded in 2005, Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.
While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and customer data platform.
management team
Affle India
Anuj Khanna Sohum
Founder, ChaIrman & ChIef
ExecutIve Officer
anuj khanna sohum
Founder, chairman & chief executive officerAnuj's entrepreneurial leadership & strategic vision has set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. He aims to address industry challenges including digital fraud and data privacy through technology innovations. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.
Anuj is a serial entrepreneur with 18 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP) & NUS Computer Engineering.
Anuj Kumar
Co-founder, ChIef Revenue
& OperatIng Officer
Anuj Kumar
Co-founder, Chief Revenue & Operating OfficerAnuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.
Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.
KapIl BhutanI
ChIef FInancIal & OperatIons
OffIcer
Kapil Bhutani
Chief Financial & Operations OfficerKapil leads the finance for Affle Group & is also responsible for operations including legal, IT, Admin & HR. Kapil has worked as an audit partner at S. Mohan & Co, a highly respected Chartered Accountancy firm in India and subsequently joined KMG Infotech, a New York based software development company as VP, Finance. Kapil brings in a wealth of Finance, Operations and Legal expertise to Affle and has been part of Affle for >4 Years.
Kapil has over 20 years of audit and industry experience He graduated from Delhi University and is a member of the Institute of Chartered Accountants of India.
Mei Theng Leong
ChIef FInancIal & CommercIal
OffIcer – InternatIonal
Mei Theng Leong
Chief Financial & Commercial Officer – InternationalMei Theng Leong leads finance and commercial functions for Affle International. She has played a pivotal role in the ERP implementation and the SG:Accreditation of Affle’s platform. She was previously the Group Financial Controller in a diversified group listed on Singapore Stock Exchange (“SGX-ST”). She has played an active role in corporate actions including investments & divestment opportunities as well as post-acquisition integration activities.
Mei Theng Leong has 18 years of experience and she holds a Bachelor of Commerce Degree, majoring in Accounting and Finance from Curtin University of Technology and an MBA from The University of Hong Kong. She is also a fellow member of CPA of Australia.
VIpul KedIa
ChIef Data & Platforms
Officer
Vipul Kedia
Chief Data & Platforms OfficerAs the leader of the Data Operations team, Vipul is responsible for building tools and teams to leverage multiple data signals leading to an effective realization of the ROI goals for Affle’s customers, while maintaining high quality. He has a keen interest in mobile advertising fraud and big data technologies. Vipul has been part of Affle for over 10 years and has played multiple roles across Business Development, Partnerships, Product and Operations in the company. Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice.
Vipul has over 13 years of experience in Consulting and Adtech. He holds a Bachelor of Technology in Computer Science Engineering from IIIT-Hyderabad and a Post Graduate Diploma in Management from Indian Institute of Management, Ahmedabad.
Charles Yong
ChIef ArchItect & Technology
Officer
Charles Yong
Chief Architect & Technology OfficerCharles joined Affle in 2006. With over 20 years of experience, he leads all R&D and Technology efforts for Affle’s platforms as its Chief Architect. His team of engineers is responsible for building multiple Big Data and AI driven platforms at Affle. Charles also plays an active role to coach the lead architects at Affle on the innovation development lifecycle processes.
Charles is a telecom industry veteran and an experienced technologist with over 20 years of consulting and programming design experience. He is an alumnus of the Monash University in Australia.
Kulpreet SIngh
Lead ArchItect & Technology
DIrector
Kulpreet Singh
Lead Architect & Technology DirectorKulpreet joined Affle in 2013 and has since lead the core engineering teams to enable the successful rollout of Affle’s award-winning mobile ad platforms such as ad2campaign, MAAS platform, mDMP as well as mFaaS. He is an experienced technologist with experience in architecting scalable technology products and platforms at Lumata & Affle.
Kulpreet has ~10 of experience in the mobile technologies and has done his Bachelors from Delhi University & Masters in Computer Applications from IGNOU in India
Madan SanglIkar
Co-founder, ManagIng Partner
- South East AsIa
Madan Sanglikar
Co-founder, Managing Partner - South East AsiaMadan or Maddy, has been leading Affle’s agenda in SEA for over 5 years. With his experience of working with global brands & agency networks, Maddy has forged key partnerships to grow the business in a sustainable manner. Prior to Affle, Maddy worked with market leaders/ start-ups like Mindshare & GroupM, Starcom, Mediaturf & the Times Group.
Maddy has over 20 years of experience in the Media Industry. Maddy holds a Bachelor’s Degree in Engineering from Mumbai University & MBA from Jamnalal Bajaj College in Mumbai, India.
VIraj SInh
Co-founder, ManagIng Partner
- InternatIonal
Viraj Sinh
Co-founder, Managing Partner - InternationalViraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and Europe. Now with Affle for over 6 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company.
Viraj has over 15 years of experience across advertising, media and technology. He holds a Bachelor in Economics degree from Delhi University and an MBA from Asian Institute of Management, Philippines.
VaIbhav Kapur
NatIonal Sales DIrector
- IndIa
Vaibhav Kapur
National Sales Director - IndiaVaibhav is a high energy sales leader and is responsible for Affle’s sales team in India. He is passionate about building businesses from scratch and has been instrumental in doing so for Affle’s operations in India. Prior to Affle, he has played sales & marketing related leadership roles at Times, NDTV & Kyoorius.
Vaibhav has 14 years of experience and holds a Bachelor’s Degree in Commerce from St. Joseph’s College and an MBA from the Asian Institute of Management, Philippines
Abhishek Dadoo
Director of Omnichannel
Platform
Abhishek Dadoo
Director of Omnichannel PlatformAbhishek joins Affle in 2019 to lead Affle's foray into Omnichannel Platforms. His startup Shoffr was acquired by Affle and Abhishek is responsible for the platform's growth globally. An international manager, Abhishek started his career with PricewaterhouseCoopers, USA and has since worked with Altman Vilandrie & Co., Ericsson, and DHL.
A management consultant turned business developer turned entrepreneur, Abhishek has over 15 years of experience across technology, telecoms, media, retail, and IoT. He holds a dual Bachelor's degree in Mathematics and Computer Science from The College of Wooster, USA and an MBA from INSEAD.
Nagendra Dhanakeerthi
TECHNOLOGY DIRECTOR OF OMNICHANNEL
PLATFORM
Nagendra Dhanakeerthi
TECHNOLOGY DIRECTOR OF OMNICHANNEL PLATFORMNagendra joins Affle in 2019 to lead the core engineering team of Affle’s Omnichannel Platforms. Shoffr was acquired by Affle to help brands drive footfall into their stores. Nagendra has over 10 years of experience, working in across countries building teams and developing enterprise products. He started his career at Milaap and has since worked with Ingenico, amongst other leaders in the tech and retail industry. Nagendra is a computer science engineer turned entrepreneur and is based out of Bangalore.
Madhusudana RamakrIshna
Co-founder, DIrector of Innovation
& Corporate Development
Madhusudana RamakrIshna
Co-founder, Director of Innovation & Corporate Development*Madhusudana or Madhu, started Affle together with Anuj Khanna Sohum in 2005 and played a key role till 2007. In 2018 he was re-appointed as the Director of Innovation and Corporate Development for Affle Holdings Pte Ltd. Madhu has a strong background in mobile innovations in the telecom and financial industries. He is an experienced technologist who has built multiple products from ideation to launch and is the named inventor of 3 patents owned by Affle.
Madhu has over 15 years of industry experience and is an alumnus of National University of Singapore (EEE) and Nanyang Business School (MBA) and he studied law for 2 years at the University of Birmingham.
Gulrez Alam
Chief Investment
& Strategy Officer
Gulrez Alam
Chief Investment & Strategy OfficerGulrez plays the role of Chief Investment & Strategy Officer at Affle Holdings.
He is an experienced entrepreneur who started his entrepreneurial journey with Resultrix, a leading digital agency which he founded and grew to have offices across 5 countries. Resultrix was later acquired by the Publicis Groupe which led to Gulrez joining Zenith Optimedia (part of Publicis Groupe) as Chief Development Officer for the APAC markets.
Prior to founding Resultrix, Gulrez worked with various digital marketing companies and played a significant role as a digital marketing evangelist. Gulrez moves into Affle after a recent entrepreneurial stint in the Fintech sector having started an algorithmic trading company.
Equipped with 15+ years of experience in the field of digital media, Gulrez has worked in multiple markets including India, South East Asia, United States of America, and the Middle East.
Non Executive Directors
Affle India
Vivek N Gour
Independent
Non ExecutIve DIrector
Vivek N Gour
Independent Non Executive DirectorVivek has over 32 years of experience in marketing, financial services and aviation industry. Previously he has worked in Genpact India, GE Capital Services India and has also been the managing director and the chief executive officer of Air Works India (Engineering) Private Limited. Currently, he is also serving on the boards of directors of MakeMyTrip Limited, Mauritius and IndiaMART InterMESH Limited. He holds a bachelor’s degree in commerce from University of Bombay and a master’s degree in business administration from Faculty of Management Studies, University of Delhi. He also completed the Owner/ President Management Program from the Harvard Business School.
BIJAY NAWAL
Independent
Non ExecutIve DIrector
Bijay Nawal
Independent Non Executive DirectorBijay Nawal read law at Oxford University. He is a corporate lawyer with two decades of legal practice experience with a particular focus on M&A and regulatory work. He started practice as a litigation lawyer with Wong Partnership, a Singapore law practice, and later practiced with the Capital Markets and M&A teams of Shearman & Sterling, a US law firm. Bijay was a partner with Drew & Napier and oversaw various IPOs of local and foreign companies on both boards of the Singapore Stock Exchange. Bijay was the Managing Director of PwC’s network law firm in Singapore prior to him establishing the law firm, Oxon Law.
Dr. Naresh Gupta
Independent
Non ExecutIve DIrector
Dr. Naresh Gupta
Independent Non Executive DirectorNaresh is currently a designated partner in Accuracap Technologies LLP and holds the position of director in Info Edge (India) Limited. In the past, he was the Managing Director in Adobe Systems India Private Limited. He holds a Bachelors degree in Computer Science and Engineering from Indian Institute of Technology Kanpur, where he also received the Ratan Swarup Memorial Gold Medal. He also holds the degree of master of science and the degree of doctor of philosophy from University of Maryland.
Sudhir Jatia
Independent
Non ExecutIve DIrector
Sudhir Jatia
Independent Non Executive DirectorSudhir is currently the chairman and managing director of Safari Industries (India) Limited, a company listed on the BSE. He has over 29 years of experience in luggage and travel products industry. In the past, he has been the director of VIP Industries Limited. He completed the course of S.Y.B.Com. at H.R. College of Commerce & Economics from University of Bombay and completed the Owner/ President Management Program from Harvard Business School.
Sumit Chadha
Independent
Non ExecutIve DIrector
Sumit Chadha
Independent Non Executive DirectorSumit is currently the head of enterprise shared services at XL Catlin, and is also a director at XL India Business Services Private Limited. She has earlier worked in Citibank N.A. India for 20 years where she last worked as Director and she also worked at BlackRock Services India Private Limited for two years as the Managing Director. She has over 27 years of experience in banking and financial services. She holds a Bachelor’s Degree from St. Stephen’s College at University of Delhi and a Master’s degree from Delhi School of Economics. She is also an alumnus of the University of California.
RIchard Humphreys
Non
ExecutIve DIrector
Richard Humphreys
Non Executive DirectorRichard Humphreys has a vast and rich experience in advertising and media and was previously the President of Saatchi & Saatchi. He was responsible for 63 companies with over five thousand employees in 27 countries. He has vast experience in many aspects of Advertising & Media.
Richard started his career writing for BBC and ITV. He rose to be the Managing Director of an operating division of one of the first publicly listed UK agencies. Following this, he started his own advertising agency in 1978 and took it to the top twenty in the UK by the mid-eighties. His company was acquired by Saatchi & Saatchi. After serving as President, Richard moved on from Saatchi & Saatchi to become President of Adcom Investors, owner of a leading US advertising, new media, and sports marketing group of companies. He negotiated the sale of Adcom to Publicis.
Over the last decade, Richard has advised some of the World’s leading media companies. Based primarily in London, he has been involved in the expansion of various new media companies in the US, television broadcasters in Russia and Japan, film and television production studios in the US and Mexico, and advertising companies in Europe.
TakayukI Hoshuyama
Non
ExecutIve DIrector
Takayuki Hoshuyama
Non Executive DirectorA seasoned professional in the mobile marketing and advertising domain, Hoshuyama San is the founding member and CEO of D2C Inc. (D2C), a joint venture between NTT docomo (docomo) and Dentsu, which was founded in 2000 to build the mobile advertising business in Japan.
He started his career in the sales department of Dentsu, one of the largest advertising agency in the world. He later worked as Dentsu’s account executive for docomo where he was in charge of media buying, international communications and strategic alliances with them. When docomo released the i-mode service in 1999, he was one of the original members of the Mobile Advertising Project. He became one of the founding members of D2C, where he was appointed the Director of Sales and Business Development. In November 2004, he was appointed to be the COO of D2C. In 2005, he was appointed as a board member of the MMSA (Mobile Marketing Solution Association). Most recently, he was appointed by D2C’s board of directors to become its Chief Executive Officer in June 2010. He is the youngest CEO in NTT Group and Dentsu Group.
He has a wide range of experience as speaker for both Japan and overseas such as “SP planner training in Sendenkaigi (2000-2003)”, “Digital Hollywood University (2006 / as a part-time professor)”, “Mobile Marketing Conference 2010 (as a key note speaker)”, “Mobile Advertising Conference in Spain (2001)”, “Mobile Advertising & Marketing Conference in London (2002)”, “Mobile Marketing & Advertising Conference in Singapore (2003)”, “Mobile Future Forward in Seattle (2010)”, “Global Mobile Internet Conference (2011)” and more.
Jay Snyder
Independent
Observer
Jay Snyder
Independent ObserverJay Snyder currently works in private equity investments as a principal of HBJ Investments LLC, which provides seed capital to a diverse group of start-up companies.
In May 2003, Mr. Snyder was sworn in as a member of the U.S. Advisory Commission on Public Diplomacy. He was reappointed to serve a second term until his resignation in May 2011. From 2000 to 2001, Mr. Snyder served as Public Delegate, United States Representative to the 55th United Nations General Assembly. In addition to his federal government appointment, Mr. Snyder was appointed to serve as a Commissioner on the New York State Commission for Public Authority Reform in June 2005.
Prior to his work at HBJ and the United Nations, Mr. Snyder enjoyed a 17-year career at Biocraft Laboratories, a publicly held generic drug manufacturer. At the end of his tenure, Mr. Snyder was the Vice President of Research and Development and a member of both the Management Steering Committee and Board of Directors. Before serving in those capacities, Mr. Snyder held various positions with the company, including Plant Manager, Production Manager, and Operations Manager.
Aside from his work in the public and private sectors, Mr. Snyder has been and continues to be active in community service and serves on the boards of several non-profit entities. In late 2009, he and his wife Tracy founded The Open Hands Initiative; a US-based non-profit organization dedicated to improving people-to-people understanding.
BIJAY NAWAL
Independent
Non ExecutIve DIrector
Bijay Nawal
Independent Non Executive DirectorBijay Nawal read law at Oxford University. He is a corporate lawyer with two decades of legal practice experience with a particular focus on M&A and regulatory work. He started practice as a litigation lawyer with Wong Partnership, a Singapore law practice, and later practiced with the Capital Markets and M&A teams of Shearman & Sterling, a US law firm. Bijay was a partner with Drew & Napier and oversaw various IPOs of local and foreign companies on both boards of the Singapore Stock Exchange. Bijay was the Managing Director of PwC’s network law firm in Singapore prior to him establishing the law firm, Oxon Law.
our investors
Affle Holdings
work culture
People FIrst. Open. InvIgoratIng
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Fridea
Friday is a great day to drop in to our offices. Fun ideas, games and challenges take place on the last Friday of each month. Done over pizza and snacks!
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F@ffle
We have a committee dedicated solely to Fun@Affle - they're tasked with organizing Fridea, offsites, picnics, festivals and much more.
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M@ffle
Meetings & Offsites at Affle ensures that key members and teams meet regularly to build greater strategic alignment and help drive the innovation and business growth momentum.