About Us

anuj khanna sohum

Anuj's entrepreneurial leadership & strategic vision has set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. He aims to address industry challenges including digital fraud and data privacy through technology innovations. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.

Anuj is a serial entrepreneur with 18 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP) & NUS Computer Engineering.

Anuj Kumar

Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.

Kapil Bhutani

Kapil leads the finance for Affle Group & is also responsible for operations including legal, IT, Admin & HR. Kapil has worked as an audit partner at S. Mohan & Co, a highly respected Chartered Accountancy firm in India and subsequently joined KMG Infotech, a New York based software development company as VP, Finance. Kapil brings in a wealth of Finance, Operations and Legal expertise to Affle and has been part of Affle for >4 Years.

Kapil has over 20 years of audit and industry experience He graduated from Delhi University and is a member of the Institute of Chartered Accountants of India.

Mei Theng Leong

Mei Theng Leong leads finance and commercial functions for Affle International. She has played a pivotal role in the ERP implementation and the SG:Accreditation of Affle’s platform. She was previously the Group Financial Controller in a diversified group listed on Singapore Stock Exchange (“SGX-ST”). She has played an active role in corporate actions including investments & divestment opportunities as well as post-acquisition integration activities.

Mei Theng Leong has 18 years of experience and she holds a Bachelor of Commerce Degree, majoring in Accounting and Finance from Curtin University of Technology and an MBA from The University of Hong Kong. She is also a fellow member of CPA of Australia.

Vipul Kedia

As the leader of the Data Operations team, Vipul is responsible for building tools and teams to leverage multiple data signals leading to an effective realization of the ROI goals for Affle’s customers, while maintaining high quality. He has a keen interest in mobile advertising fraud and big data technologies. Vipul has been part of Affle for over 10 years and has played multiple roles across Business Development, Partnerships, Product and Operations in the company. Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice.

Vipul has over 13 years of experience in Consulting and Adtech. He holds a Bachelor of Technology in Computer Science Engineering from IIIT-Hyderabad and a Post Graduate Diploma in Management from Indian Institute of Management, Ahmedabad.

Charles Yong

Charles joined Affle in 2006. With over 20 years of experience, he leads all R&D and Technology efforts for Affle’s platforms as its Chief Architect. His team of engineers is responsible for building multiple Big Data and AI driven platforms at Affle. Charles also plays an active role to coach the lead architects at Affle on the innovation development lifecycle processes.

Charles is a telecom industry veteran and an experienced technologist with over 20 years of consulting and programming design experience. He is an alumnus of the Monash University in Australia.

Madan Sanglikar

Madan or Maddy, has been leading Affle’s agenda in SEA for over 5 years. With his experience of working with global brands & agency networks, Maddy has forged key partnerships to grow the business in a sustainable manner. Prior to Affle, Maddy worked with market leaders/ start-ups like Mindshare & GroupM, Starcom, Mediaturf & the Times Group.

Maddy has over 20 years of experience in the Media Industry. Maddy holds a Bachelor’s Degree in Engineering from Mumbai University & MBA from Jamnalal Bajaj College in Mumbai, India.

Viraj Sinh

Viraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and Europe. Now with Affle for over 6 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company.

Viraj has over 15 years of experience across advertising, media and technology. He holds a Bachelor in Economics degree from Delhi University and an MBA from Asian Institute of Management, Philippines.

Noelia Amoedo

Noelia has extensive experience in the mobile, internet and social media, with a proven track record of success in developing profitable business from scratch in international markets. Her deep knowledge of the mobile industry has been forged working in different positions in the value chain, multiple business models across more than a dozen markets. Before becoming CEO at mediasmart, she held multiple executive positions such as VP of Marketing and Business Development for EMEA at Palm (acquired by HP), VP of Mobile for the social network Hi5 and Managing Director for Buongiorno USA (acquired by NTT DOCOMO).

Noelia holds a Bachelor’s degree in Physics from Santiago de Compostela University (Spain) and a Master of Science in Electrical Engineering from Stanford, where she was a Fulbright Scholar.

Sujoy Golan

Sujoy is Affle's chief storyteller and leads the Omnichannel Platforms business. He brings experience scaling consumer internet and enterprise businesses across SaaS(Unbxd), Adtech(InMobi), E-commerce (Flipkart), and Fintech(Lendingkart). In Sujoy's last role at Lendingkart, he was instrumental in building one of India's largest Fintechs in the SMB space.

Sujoy has over 14 years of work experience and holds a degree in Bachelor of Engineering, Mechanical Engineering from Vellore Institute of Technology, and an MBA from Indian Institute of Management, Kozhikode.

Martje Abeldt

Martje joined as Chief Revenue Officer (RevX Platform) and is based in Singapore. As a senior practitioner in the digital field, Martje has led and inspired multinational teams in the field of ad tech, IT, mobile, high-end consumer goods, and SaaS for more than twenty years. Proficient in six languages and with an international perspective, he excels at creating sustainable growth and building sustainable competitive advantage for key products and platforms in the mobile apps ecosystem. In his previous roles, he was responsible for the REMERGE - App Retargeting platform for APAC as well as leading App Annie in Central Europe, Russia, and CIS.

Martje holds a Global EMBA from IE/Fudan University in Shanghai, a Bachelor’s Degree in International Business & Economics from London Metropolitan University and a Degree in Marketing Communications from BAW in Munich.

Vikas Khoria

As Global Director of Business Operations, Vikas is responsible for the success of clients and to help enable them on new products, solving for their marketing objectives. He has a keen interest in building relationships and making strong partnerships with clients. This helped in building long term businesses for the organization. He takes active participation in problem-solving and innovating solutions for delivery.

Vikas has over 15 years of experience and most of it is in Adtech. He holds a degree in Bachelor of Technology in Information Technology Engineering from Sikkim Manipal and has worked with companies like Amazon, InMobi and Criteo during his ad-tech stint.

Ankit Rawal

Ankit has 13+ years of experience working across both big companies like Microsoft & Oracle to upstarts like GreedyGame & InMobi. At InMobi he spent 6.5 years from the early founding days and was GM-India in its last remit. His expertise lies in converting white spaces into sustainable business revenues across several emerging markets of IN, SEA, MEA & China. He is currently Business Director & Partnerships at Affle leading the Vizury business. A digital enthusiast, mindful meditation practitioner and a professor for digital advertising at several B-schools.

Shailesh Garg

Shailesh leads the Technology team for Affle’s programmatic advertising platform and is based out of Bangalore. Shailesh has 16+years of experience and his team of engineers is responsible for adding new features to the core RTB Exchange-based DSP and Data platforms. An agile enthusiast, his passion is to build reliable and scalable systems that serve customer needs.

Shailesh is an engineering leader having extensive experience with product technology companies like Novell, Webaroo, Amazon, Komli & RevX. He holds a Masters in Information Technology from IIIT Bangalore.

Guillermo Fernandez Sanz

Guillermo joined mediasmart in 2012 as CTO. In his more than twenty years of experience, Guillermo has succeeded in executive roles in both Spanish and American companies in industries such as mobile, telecommunications and e-commerce. He has also had exposure to consulting and professional services and has launched several products of his own.

Guillermo has a degree in Computer Science by the Universidad Autónoma in Madrid and has played various roles in product, operations, project management and consulting across organizations as Berggi, Hybris (acquired by SAP), Portal Software (acquired by Oracle), Andago and Buongiorno/Myalert.

Nagendra Dhanakeerthi

Nagendra joins Affle in 2019 to lead the core engineering team of Affle’s Omnichannel Platforms. Shoffr was acquired by Affle to help brands drive footfall into their stores. Nagendra has over 10 years of experience, working in across countries building teams and developing enterprise products. He started his career at Milaap and has since worked with Ingenico, amongst other leaders in the tech and retail industry. Nagendra is a computer science engineer turned entrepreneur and is based out of Bangalore.

Kulpreet Singh

Kulpreet joined Affle in 2013 and has since lead the core engineering teams to enable the successful rollout of Affle’s award-winning mobile ad platforms such as ad2campaign, MAAS platform, mDMP as well as mFaaS. He is an experienced technologist with experience in architecting scalable technology products and platforms at Lumata & Affle.

Kulpreet has ~10 of experience in the mobile technologies and has done his Bachelors from Delhi University & Masters in Computer Applications from IGNOU in India

Madhusudana RamakrIshna

Madhusudana or Madhu, started Affle together with Anuj Khanna Sohum in 2005 and played a key role till 2007. In 2018 he was re-appointed as the Director of Innovation and Corporate Development for Affle Holdings Pte Ltd. Madhu has a strong background in mobile innovations in the telecom and financial industries. He is an experienced technologist who has built multiple products from ideation to launch and is the named inventor of 3 patents owned by Affle.

Madhu has over 15 years of industry experience and is an alumnus of National University of Singapore (EEE) and Nanyang Business School (MBA) and he studied law for 2 years at the University of Birmingham.

Gulrez Alam

Gulrez plays the role of Chief Investment & Strategy Officer at Affle Holdings.

He is an experienced entrepreneur who started his entrepreneurial journey with Resultrix, a leading digital agency which he founded and grew to have offices across 5 countries. Resultrix was later acquired by the Publicis Groupe which led to Gulrez joining Zenith Optimedia (part of Publicis Groupe) as Chief Development Officer for the APAC markets.

Prior to founding Resultrix, Gulrez worked with various digital marketing companies and played a significant role as a digital marketing evangelist. Gulrez moves into Affle after a recent entrepreneurial stint in the Fintech sector having started an algorithmic trading company.

Equipped with 15+ years of experience in the field of digital media, Gulrez has worked in multiple markets including India, South East Asia, United States of America, and the Middle East.