Affle redefines messaging and location sharing for smartphones - Launches Pinch in India

New Delhi (India), July 18, 2010: Affle, India’s leading mobile media company today announced the launch of Pinch, its unique smartphone messaging product in India as well as globally. Pinch aims to redefine the way users discover friends, message them and access a host of location based value services. Pinch is a unique blend of iMessenger, iContacts and iLocation Sense services packaged together to provide an easy way for smartphone users to message their friends with rich animations, pictures, emoticons and push notifications. A distinctive feature of Pinch is that it enables smartphone users to send messages over data across platforms without incurring any SMS/MMS charges.

Affle is confident that Pinch will soon become synonymous with mobile messaging just like SMS has been for over 10 years. This confidence is derived from the several innovative features on Pinch which make it the most comprehensive messaging alternative to SMS available on Smartphones currently.

Some highlights about Pinch include:

• Pinch is the first Smartphone messenger which discovers friends intelligently & comprehensively through the phone contacts, Facebook, Twitter, Blackberry, Android and email contacts and offers unique contact & group management services
• Pinch is location aware and allows selective sharing of location. It helps users to locate and chat with friends nearby and win rewards basis the journey travelled and the activities with friends instead of just check ins
• Pinch enables cross platform support for exciting sporting animations and over 475+ emoticons
• Pinch integrates social leaderboard contests within the core messaging platform and rewards people based on over 30 different fun actions. For the current promotion Affle has announced 1 FREE iPad every month & 25 iTunes Gift Cards every week (for the next 1 year) to the winners of the Pinch Leaderboard contests!

Supported Platforms: iPhone 2G, 3G, 3GS, iPhone 4G (iOS4), iPod Touch, Android 2.x, Blackberry 4.x, Symbian, Web, PC

Pricing and availability: $0.99 (Approx. INR 45) (Special Introductory Offer @ 75% Discount till 19th July)

Links: Facebook Twitter Company Website Pinch Website iTunes Link Press Kit

Corporate Identity:

Affle is a leading mobile media company with the R&D headquarter in Singapore and the Marketing headquarter in the US. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, UK, USA, Indonesia, Australia, Thailand and Malaysia. Affle’s top shareholders include Microsoft & Itochu.