Affle Media

Affle Inc Appoints Martin Price as Vice President, Products, to Advance Verticalised AI-Led Platform Strategy

Adriana Ullivarri — Wed, 11 Mar 2026 17:30:00 GMT

Appointment reinforces Affle’s commitment to AI-led innovation, product leadership, and growth in developed markets and key industry verticals.

San Francisco, March 11, 2026: Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, today announced that Martin Price has joined Affle Inc as Vice President, Products. In this role, Martin will lead Affle 3i verticalised AI-led platform strategy and product innovation with a focus on scaling Affle’s Consumer Platform for 10x growth. Martin brings over 20 years of extensive relevant industry experience and has held senior product leadership roles at Liftoff, Vungle, Yahoo!, Vdopia, OpenX and BidMachine.

This appointment marks another significant step in Affle’s expansion strategy in developed markets under Sameer Sondhi. “We are excited to welcome Martin, who brings a powerful combination of strategic vision, deep industry knowledge, strong market understanding, and execution discipline,” said Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle. “Martin’s background in developing and scaling impactful products will play an important role as we continue to strengthen our presence and capabilities across developed markets. His expertise and leadership will help shape the next wave of product innovation in this exciting GenAI era, where delivering meaningful value to our customers and partners across our key industry verticals is essential. We look forward to the innovation and strategic depth that Martin will bring to our global product organization.”

“As Affle continues to scale in the AI era, our 3i strategy, focused on innovation, impact, and intelligence, remains central to our product development approach,” said Charles Yong, Chief Architect & Technology Officer at Affle. “The appointment of Martin Price represents an important step in translating this innovation into impactful, market-ready product experiences with deeper vertical integration of first-party data signals. Backed by 39 unique patents with around 300 enforceable patent claims, our technology foundation remains a key differentiator as we unlock the full potential of our IP portfolio with strengthened product leadership.”

“I am honored to join Affle and step into the role of Vice President, Products at a defining moment for the industry,” said Martin Price. “Affle is uniquely positioned at the intersection of AI-driven consumer intelligence and performance-led marketing for leading brands and advertisers across industry verticals. Building on Affle’s strong foundation, my priority will be to remain focused on an innovation-led approach, driving real business impact with disciplined delivery. I look forward to helping shape the next chapter of Affle’s product growth.”

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About Affle Inc

Affle Inc., the US subsidiary of the Affle 3i Group, is a global technology company enabling AI-led solutions for mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities.

With our market-leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real time and influence outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).

For more information, visit – www.affle.com | contact – pr@affle.com

Affle Strengthens Global Markets Anchoring aligning to its 10x Growth Plan; Announces Planned Leadership Evolution

Adriana Ullivarri — Tue, 03 Mar 2026 12:00:00 GMT

02 March, 2026: Affle 3i Limited (“Affle”), a global technology company driving AI-powered consumer intelligence and mobile advertising solutions, today announced strategic strengthening of its global markets anchoring to accelerate the next phase of AI-led 10x growth plan across developed markets, India & other emerging markets.

As the rapid adoption of AI continues to expand digital ecosystems globally, driving the rise of AIpowered consumer experiences, we are sharpening our market focus to capture these structural growth opportunities. Guided by Affle 3i growth vision, leveraging Augmented, Authentic and Applied intelligence, our strategic direction remains consistent with innovation that we have advanced over the years, including 39 unique patents filed with 18 unique patents granted with about 300 enforceable patent claims as on date, covering subjects including AI-led consumer intelligence and GenAI frameworks. Our robust patent portfolio underscores our continued focus on developing innovative technologies and enhancing our competitive moat by ensuring future readiness and future proofing of our AI-powered consumer platform stack.

This strategic evolution now extends to realigning and strengthening our leadership structure to reflect continued institutionalization of our leadership framework to unlock the greater global growth across our business units.

As part of our plan:

Affle’s developed markets strategy will be increasingly anchored in North America under the credible leadership of Sameer Sondhi, who has over 25 years of relevant global industry experience and is our CEO of North America and Chief Strategic Investments Officer based in the US.
India and emerging markets growth will continue to be under Vipul Kedia, who has been a key leader at Affle for almost 20 years and is our Chief Operating Officer for Emerging Markets. Further, we have also onboarded Gulrez Alam, who has over 20 years of relevant experience in ad tech and is our Chief Revenue Officer for India and emerging markets.
Affle’s global rollout of AI powered strategic initiatives will continue to be anchored by Viraj Sinh, who has been a key leader at Affle for almost 14 years and is our Chief Strategic Initiatives Officer.
As part of the leadership evolution, our Co-founder and Director – Anuj Kumar, who will complete 20 years with Affle on 5th April, 2026 and has been based in Europe for the last 4 years, has decided to transition from all his executive and non-executive roles in the company and its subsidiaries/ step down subsidiaries effective April 16, 2026. The decision is personal in nature and Kumar will continue to serve in his current role through FY2026 to ensure a smooth and structured transition, including completion of the ongoing business cycle, support for FY2027 planning and an orderly handover. Kumar will continue to be closely associated with Affle as its largest individual shareholder as on date and does not currently intend to pursue other executive roles.

The Nomination & Remuneration committee of our Board has consented to this transition and initiated a structured succession process to ensure sustained execution momentum. The Company’s strategy, operating model and financial outlook remain unchanged.

Commenting on this, Anuj Khanna Sohum, Chairperson, MD & CEO of Affle said “I would like to express my deepest gratitude to Kumar for his consistent contributions as our Co-founder since April 2006. Kumar’s long term conviction in Affle growth plan has inspired his recent investment that has made him our single largest individual shareholder in India as on date. He has also been instrumental in ensuring a smooth leadership transition for Sameer to lead our developed markets growth from North America. Our sharper anchoring on both developed markets and emerging markets will strengthen our global growth momentum and the disciplined execution of our organic and inorganic expansion plans.”

Talking about it, Anuj Kumar said “It has been an honor and a privilege to be part of Affle’s remarkable growth journey over the past two decades. I am immensely proud of what we have built together as a team, creating something very meaningful, taking it public, and growing it globally from strength to strength thereafter. This has been a deeply considered and a difficult personal decision, but one that will allow me more time to pursue other passions. A cofounder’s commitment is never ending and I remain deeply invested in Affle’s future as a long term shareholder of the company. Our company has a stronger leadership team than ever before that continues to execute with high passion and long term commitment. I am looking forward to a seamless transition and I will be cheering and celebrating Affle’s 3i 10x growth journey ahead.”

About Affle

Affle is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities. With our market- 3 leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real time and influence outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752). For more information, visit – www.affle.com

For further queries, you may contact – pr@affle.com

Affle reports robust performance for Q3 & 9M FY2026

Adriana Ullivarri — Sat, 31 Jan 2026 17:15:00 GMT

Q3 FY2026: Revenue growth of 19.2% y-o-y | EBITDA growth of 24.1% y-o-y

9M FY2026: Revenue growth of 19.3% y-o-y | EBITDA growth of 28.5% y-o-y

January 31, 2026 Affle 3i Limited, a consumer intelligence driven global technology company, today
announced results for the third quarter and nine months ended December 31, 2025.

Affle reported robust performance for Q3 FY2026 with a consolidated revenue from operations of INR
717.5 crore, an increase of 19.2% y-o-y from revenue of INR 601.7 crore in Q3 last year. EBITDA stood at INR 163.0 crore, an increase of 24.1% y-o-y. EBITDA margin was at 22.7% in Q3 FY2026, an increase of 89 basis points on a y-o-y basis. PAT increased by 19.1% y-o-y to INR 119.3 crore despite lower other income. This growth was broad-based coming across India & International markets.

In 9M FY2026, consolidated revenue from operations stood at INR 1,984.9 crore, an increase of 19.3% y-o-y. EBITDA was at INR 448.9 crore, an increase of 28.5% y-o-y and EBITDA margin stood at 22.6%, an increase of 163 basis points on a y-o-y basis. PAT increased by 20.3% y-o-y to INR 335.3 crore and PAT margin expanded to 16.4% versus 16.0% in 9M FY2026.

The CPCU business noted strong momentum delivering 12.0 crore converted users in Q3 FY2026 taking the total converted users delivered in 9M FY2026 to 33.6 crore. The CPCU revenue stood at INR 713.6 crore in Q3 FY2026, an increase of 19.6% y-o-y. The top industry verticals for the company continued their strong momentum, helping it register a robust growth anchored on the CPCU business model along with an operating margin expansion on both y-o-y and q-o-q basis.

Commenting on the results, Anuj Khanna Sohum, the Chairperson, MD and CEO of Affle said:

“Q3 FY2026 marked an important milestone as our revenue surpassed INR 700 crore mark, delivering our highest-ever quarterly revenue run-rate, EBITDA, PAT and consumer conversions. This was driven by consistent execution across industry verticals and geographies, underscoring the resilience of our business model even amid a challenging global environment. The performance reinforces the strength and scalability of our AI-powered Consumer Platform Stack and our ability to execute consistently across market cycles.

Our strong balance sheet and robust operating cash flows enable continued investments in technology, talent and strategic initiatives aligned with Affle 3i growth vision. Following the launch of Niko last quarter on our iOS-focused Newton platform, this self-service agentic AI engine is enabling automated workflows and ROI-driven decisioning at scale. We are now extending these capabilities progressively across our Consumer Platform, driving higher levels of automation and operational efficiency.

Looking ahead, we remain focused on disciplined capital allocation, sustained innovation and maintaining operational rigor. This positions us well to harness emerging opportunities, compound profitable growth and create enduring value for all our stakeholders.”
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About Affle

Affle 3i Limited is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities.

For more information, visit – www.affle.com | contact – pr@affle.com

Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America

Adriana Ullivarri — Fri, 02 Jan 2026 03:45:00 GMT

Industry veteran to bolster Affle’s organic and inorganic growth plans in developed markets

San Francisco, 02 January 2026: Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, today announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, with a dual role as the Chief Strategic Investments Officer.

In this senior leadership role, Sameer will be responsible for driving North America expansion plans and new strategic investments aligned with Affle 3i vision of delivering 10x growth in its third decade, centered on the core pillars of Innovation, Impact and Intelligence.

Sameer brings extensive leadership experience in global adtech and digital media, with a strong track record of scaling revenue in developed markets. Most recently, he held senior roles at Verve, including CEO and Chief Revenue Officer, leading global strategy, operations and growth while strengthening relationships with advertisers, agencies and publishers worldwide. Previously, he held leadership roles at InMobi, where he supported expansion across North America, Europe and Asia. He holds a master’s degree in computer science.

Commenting on this, Anuj Khanna Sohum, the Chairperson, MD and CEO of Affle said, “Welcoming Sameer as CEO for North America marks a pivotal milestone in our journey and will elevate our business to even greater heights across developed markets. He brings proven leadership experience, a deep understanding of our business and credible long-term commitment to our vision and culture. With Sameer’s dual role, we are uniquely positioned to reinforce our organic growth momentum in North America while executing targeted strategic investment plan.”

Talking about it, Sameer Sondhi said “I am excited to join Affle at a defining phase in its growth journey. Affle’s strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners and customers to unlock long-term value, as Affle enters its next phase of expansion.”

About Affle

For more information, visit – www.affle.com | contact – pr@affle.com

Affle reports robust performance for Q2 & H1 FY2026

Adriana Ullivarri — Sat, 01 Nov 2025 04:00:00 GMT

Q2 FY2026: Revenue growth of 19.1% y-o-y | EBITDA growth of 28.9% y-o-y

H1 FY2026: Revenue growth of 19.3% y-o-y | EBITDA growth of 31.2% y-o-y

November 01, 2025 Affle 3i Limited, a consumer intelligence driven global technology company, today announced results for the second quarter and half-year ended September 30, 2025.

Affle reported robust performance for Q2 FY2026 with a consolidated revenue from operations of INR 646.7 crore, an increase of 19.1% y-o-y from revenue of INR 542.9 crore in Q2 last year. EBITDA stood at INR 146.1 crore, an increase of 28.9% y-o-y. EBITDA margin was at 22.6% in Q2 FY2026, an increase of 172 basis points on a y-o-y basis. PAT increased by 20.1% y-o-y to INR 110.5 crore from INR 92.0 crore in Q2 last year. This growth was broad-based coming across India & International markets.

In H1 FY2026, consolidated revenue from operations stood at INR 1,267.5 crore, an increase of 19.3% y-o-y. EBITDA was at INR 285.8 crore, an increase of 31.2% y-o-y and EBITDA margin stood at 22.6%, an increase of 205 basis points on a y-o-y basis. PAT increased by 21.0% y-o-y to INR 216.0 crore and PAT margin expanded to 16.5% versus 16.0% in H1 last year.

The CPCU business noted strong momentum delivering 10.9 crore converted users in Q2 FY2026, an increase of 15.0% y-o-y and taking the total converted users delivered in H1 FY2026 to 21.6 crore. The CPCU Revenue stood at INR 631.9 crore in Q2 FY2026. The top industry verticals for the company continued their strong momentum, helping it register a robust growth anchored on the CPCU business model along with an operating margin expansion on both y-o-y and q-o-q basis.

Commenting on the results, Anuj Khanna Sohum, the Chairperson, MD and CEO of Affle said:

“Q2 FY2026 marks another defining period of strong performance and intelligence-led growth in our 3i growth journey. We delivered our highest-ever quarterly Revenue, EBITDA, PAT, and conversions, reaffirming the strength of our AI-powered Consumer Platform Stack and the success of our CPCU business.

We continue to take bold strides in advancing our intelligence roadmap by accelerating investments in Affle AI. We further enhanced our hyper-contextual creative engine and recently launched Niko, our specialized AI agentic capability designed to automate and drive greater app growth for marketers across the iOS ecosystem. These initiatives widen our competitive moat and strengthen the foundation of our Affle 3i vision by embedding intelligence across our products, processes, and operations.

As we progress into the second half of FY2026, we are encouraged by the broad-based growth in both consumer and advertiser spends across India and international markets. With our robust innovation pipeline, expanding use cases, and growing global penetration, we remain well-positioned to capitalize on emerging opportunities and deliver sustainable, profitable growth for all our stakeholders.”
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About Affle

Affle 3i Limited is a global technology company delivering AI-led solutions in mobile advertising. The company enables advertisers to optimize targeting, personalize user engagement, and maximize ROI by leveraging proprietary data, deep audience insights, and advanced generative AI capabilities.

For more information, visit – www.affle.com | contact – pr@affle.com

From Tier-1 to Tier-2+, India’s Festive Shopping is Now Digital, Vernacular & Cross-Screen: Affle’s Festive Pulse 2025

Adriana Ullivarri — Mon, 22 Sep 2025 02:45:00 GMT

79% of festive shoppers engage more with multilingual ads; 59% say repeated ad exposure across mobile & CTV drives purchase decisions.

September 22, 2025 Affle 3i Ltd, a leading consumer technology company, today launched its India festive season report, titled “India’s Festive Pulse 2025: Decoding Trends for the Shopping Season.” The report, produced in collaboration with audience intelligence platform VTION, is based on a first-party survey of consumers across Metros and Townclass, and sheds light on evolving shopper journeys for brands to maximize impact during the high-stakes period. The report captures a 360° view of how India’s festive shoppers are blending mobile, CTV, and offline touchpoints; how multilingual ads are shaping engagement; and how marketers are recalibrating campaigns to tap into both urban and emerging Tier 2+ markets.

The Indian festive season, spanning key periods from Navratri and Durga Puja to Diwali,remains the most crucial sales window for brands. This period is characterized by a higher consumer sentiment, bonus-linked spending power, and the cultural significance of gifting and upgrading. In recent years, the season has also become synonymous with blockbuster eCommerce sales, aggressive discounting, and omnichannel shopping experiences that blur the lines between online and offline. As the festive season starts across the country today, the outlook is positive with 47% respondents suggesting they have a higher purchase intent this season.

Commenting on the findings of the report, Vipul Kedia, COO – India & Emerging Markets at Affle, said, “With this year’s report, we set out to highlight how India’s festive shopper is navigating a truly connected journey, one that spans mobile apps, CTV, and offline touchpoints in seamless but complex ways. What’s clear is that discovery and purchase are no longer linear or tied to a single screen. Instead, consumers move fluidly across platforms, with ads on mobile and CTV playing a pivotal role not just in triggering action but in building lasting recall. The rise of vernacular and culturally contextual creative further underscores the need for marketers to think beyond reach and embrace resonance. As festive campaigns become more multi-screen and intent-driven, the opportunity lies in integrating these touchpoints into one connected, measurable experience.”

Key Takeaways from the Report:

Discovery is Mobile-First but Cross-Channel: Mobile remains a primary device for festive purchases. Nearly 68% of consumers discover festive deals through in-app ads. While social media plays a similar role, CTV is emerging as a popular channel of choice with product discovery increasingly being driven there.
Intent Builds Early, Conversions Peak Later: Nearly half (49%) of shoppers start planning festive purchases 15 days in advance, while 50% of purchases occur within 3–7 days after seeing an ad.
Regional Relevance is a Game-Changer: 79% of users engage better with ads in their local language. Reflecting this, over 70% of marketers are now investing in state-specific campaigns, with 41% prioritizing Tier 1–2 cities this season.
Cross-Screen Journeys Define Shopping: While 58% of consumers purchase on the same device where they first discovered a product, 32% switch devices and 38% complete the transaction offline, proving festive shopping is an omnichannel blended experience.

Shailesh Varudkar, Chief Operating Officer at VTION added, “The festive season in India has always been the heartbeat of commerce, and this report, in collaboration with Affle, shows just how much the pulse has changed. Shoppers are now mobile-first, discovery-driven, and effortlessly omnichannel; switching between social feeds, CTV, and shopping apps before making a purchase. For marketers, the lesson is clear: campaigns must be recalibrated for this new consumer journey, where timing, personalization, and context define festive success.”

Detailed insights from India’s festive season consumption habits are covered in the Report that can be accessed here

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About the Survey: A nationwide survey was conducted by VTION in collaboration with Affle in August 2025, with 1850 respondents across Metros and non-Metros. Among the respondents, 67% were males and 33% were females, spanning age groups from 18-35+ years. The survey covered NCCS A/B/C/D/E.

About Affle

With our market-leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real-time and drive outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).

For more information, visit: www.affle.com | contact – pr@affle.com

Affle Secures Dual Global Certifications, Strengthening Global Leadership in Data Privacy & Information Security

Adriana Ullivarri — Thu, 21 Aug 2025 08:00:00 GMT

India, August 21, 2025: Affle 3i Limited, a global technology company powering AI-led consumer intelligence and mobile advertising, today announced two significant global achievements reinforcing our commitment and leadership in safeguarding information security and data privacy.

Affle reports robust performance for Q1 FY2026

Adriana Ullivarri — Sat, 26 Jul 2025 08:15:00 GMT

Revenue growth of 19.5% y-o-y | EBITDA growth of 33.7% y-o-y

Affle Appoints Vipul Kedia as COO to Drive AI-First Growth in India & Emerging Markets

Adriana Ullivarri — Thu, 05 Jun 2025 01:30:00 GMT

Gurgaon, June 5, 2025: Affle 3i Limited today announced the appointment of Vipul Kedia as the Chief Operating Officer for India & Emerging Markets. He will lead key growth-driving functions in these regions aligned with Affle 3i vision based on the core pillars of Innovation, Impact, and Intelligence. This appointment reflects Affle’s ongoing commitment to strengthening its leadership and deepening its impact across key markets in its third decade. In his capacity as the COO, Vipul will lead operations across India, SEA, MEA and China, overseeing the execution of Affle’s AI-first strategy in high-growth regions and driving platform excellence with measurable outcomes. Vipul has been one of the earliest members of the Affle team, playing a pivotal role in growing the company over the last two decades. Leading multiple business units and functions, including recently as Affle’s Chief Data & Platforms Officer, Vipul has architected the growth and strategic direction in India, while also anchoring Affle’s proprietary data management platform, mDMP. This leadership transition follows the recent Affle 3i Summit held at the Bombay Stock Exchange, where the company unveiled three key groundbreaking initiatives for growth led by authentic, actionable and augmented intelligence.

Commenting on this announcement, Anuj Khanna Sohum, Chairperson, Founder, MD of Affle said: “Vipul’s visionary leadership at Affle spans over two decades, from product innovation to establishing new partnerships, and platform leadership. His proven track-records and deep understanding of customers' needs make him the ideal leader to accelerate our next phase of growth and tech innovation. At the 3i Summit, we unveiled a bold and forward-looking vision for Affle’s third decade. With AI reshaping the landscape of digital engagement, we see emerging markets as the most dynamic frontiers where this transformation can unlock its greatest potential.

Affle reports robust performance for Q4 & 12M FY2025

Adriana Ullivarri — Sat, 10 May 2025 08:00:00 GMT

Q4 FY2025: Revenue growth of 19.0% y-o-y | EBITDA growth of 36.7% y-o-y