Christian Wihananto On Mobile Marketing
Please share something about your journey in marketing.
I started my career in Garena helming PC Games. Then, my focus was more on traditional marketing like distribution channel management, as well as other ATL marketing. From there, I shifted to Mobile Games with Garena Free Fire being my first Mobile Game title. We started to experiment with Influencer Marketing and UA campaign and invested more in building an ecosystem for User Generated Content (UGC) to flourish.
What according to you are the latest trends and innovations that are changing the gaming marketing landscape?
Creating a good content creator community is one of the most under-rated practices in the industry. By enabling and strengthening our community of content creators, we will have one of the loudest, influential and organic marketing channels in the market.
What is your biggest inspiration story?
It is hard to pick one. I would rate Garena Free Fire’s rise from an unknown game title into a game-changer in just one year to be one of my most storied moments in Garena. It shows me that a good product can create a level playing field between an “unknown” game studio like Garena and the rest of the world. It makes me want to give my best for my players to thank them for their support.
What keeps you and your team motivated in marketing?
Our players! We want to evangelize great gaming experience to as many people as possible.
What advice would you like to share with young marketers?
Go beyond the numbers and get your message right. Impressions mean nothing if you are speaking the wrong language, or telling the wrong story.