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2020 has been a year that brought with it significant transformations globally. This year marked the beginning of the new decade, and it was also a time for us to lay strong foundations to Affle2.0 Growth Strategy - which meant raising the bar for collaborations, fun, health & fitness, business partnerships, tech-excellence, industry recognitions and more! Throughout the year, we…

There are festivities in the air! As people in India gear up to bring in the festive cheer, mobile marketers are looking to catch the last-minute festive shoppers. The festive period in India is a peak time for many Indian consumers to shop, redecorate their homes, purchase new clothes, and exchange presents.  Traditionally, the festive season is marked by offline…

We are just in the 2nd quarter of FY 20-21 and Affle’s platforms have already bagged 18+ awards at some of the leading and most coveted award shows for the campaigns done on Affle’s end to end mobile marketing platforms. The recognitions include the “Entrant of the Year” and 17+ top industry honors which have been given to Affle for…

Ramadan Marketing Top Mobile App Categories in 2020

Friday 24 April 2020 marked the beginning of the auspicious month Ramadan that will last till 23 May. Muslims across the world are celebrating Ramadan by praying and keeping daylong fast for an entire month. For the positive influence of the season among users and change in user behavior, Ramadan has become an interesting period for marketers. A constructive Ramadan…

Kochava, a leading mobile attribution, and app analytics platform recently released its Traffic Index report 2020. This report ranks Affle amongst the top 3 DSPs (Demand Side Platform) and top 10 ad platforms globally in the quality of the app retention category. This edition measures the performance for mobile marketing platforms in the second half of 2019 (H2, 2019) The…

User Acquisition Cost Model

The app marketing industry is greedy to acquire more users. Marketers are looking for a marketing strategy that aligns with various platforms while reducing the user acquisition cost. However, the abundance of platforms, channels, and cost models makes it a daunting task. With this blog, we will help you in understanding various cost models that are popular in marketing and…

Mobile Marketing Glossary

Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…

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