There are festivities in the air! As people in India gear up to bring in the festive cheer, mobile marketers are looking to catch the last-minute festive shoppers. The festive period in India is a peak time for many Indian consumers to shop, redecorate their homes, purchase new clothes, and exchange presents. Traditionally, the festive season is marked by offline…
The festive period in India is a peak time for many Indian consumers to shop, redecorate their homes, purchase new clothes, and exchange presents. The festive season starts from Navratri and Dussehra, with the peak retail activity being done just a few weeks before Diwali, and goes on till the New Year. The period is marked by heavy retail discounts…