Friday 24 April 2020 marked the beginning of the auspicious month Ramadan that will last till 23 May. Muslims across the world are celebrating Ramadan by praying and keeping daylong fast for an entire month. For the positive influence of the season among users and change in user behavior, Ramadan has become an interesting period for marketers. A constructive Ramadan…
It has been 2 quarters to FY 19-20 and Affle’s platforms have already bagged 17+ awards at some of the leading and most coveted award shows for the campaigns done on Affle’s end to end mobile marketing platforms. The recognitions, including the “Enabling Technology Company of the Year” and “Brand of the Year” award, have been given to Affle for…
The app marketing industry is greedy to acquire more users. Marketers are looking for a marketing strategy that aligns with various platforms while reducing the user acquisition cost. However, the abundance of platforms, channels, and cost models makes it a daunting task. With this blog, we will help you in understanding various cost models that are popular in marketing and…
Digital marketing comprises of 2 major objectives:- Acquiring users and retaining them to build a higher ROI. If you are new to mobile or app marketing, and you are planning a digital transformation of your business by launching an app, this blog will help you understand the basics of user acquisition to drive revenue growth. Key areas covered in the…
Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…