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Posts By Siddharth Barman

At a time when users are made to watch an ad every time before they actually watch a YouTube video or read any news content, mobile advertising is unfortunately turning out to be a forceful experience in a way. Maybe that’s why pre-installed ad-blockers and apps are becoming quite popular nowadays. Obviously, users don’t like ads that hinder their experience…

Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There’s a clear shift towards data driven campaigns. The creative and the distributive aspect of it all are being adapted to suit the…

Affle is all set to exhibit in adtech New Delhi, India’s #1 marketing and media technology event, where marketing, technology and media communities come together to share innovations in ad technology, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. With the industry getting bigger and broader on the mobile marketing & tech space, this year…

Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing  campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…

Programmatic Ads & Creative - An Insider View

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…

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