Use of programmatic advertising to procure high quality users.
Even as the mobile advertising ecosystem expands, the situation of mobile ad fraud continues to remain a constant problem in the equation. According to a recent study, advertisers are most likely to lose around $7.2 billion globally by the end of 2016 due to the rising cases of impression fraud, click fraud and install fraud.
This is a major concern as nowadays, most of the mobile ad spends are based on a CPI model. In fact, other cost models like PPC, PPM, CPR, CPT, etc. are also no exception to this problem as fraudsters are always looking for new tactics to break through the security vault and steal money from advertisers.
The 2-day Affiliate World Conference is back in Bangkok and Affle is excited to be part of it! With over 2000+ affiliates, 29 industry leaders, 130+ exhibitors, the second edition of this global event is expected to be even bigger than last year. The event is an offline meeting point for online marketers, where the elite of the industry gather…