Remember coming across those multiple pop-up ads while you’re trying to view some content piece on a mobile app or a mobile webpage? We’re sure that you can relate to this experience and would like to unleash your share of laments on this topic as well. These are known as interstitial ads, which have a strong presence on mobile and…
Every morning, when you tap on your smartphone to catch a quick glimpse of the latest stories around the world, what do you see? You're exposed to so much content that you have to skim through it to finally arrive at something that you would actually like to read.
At a time when the entire world is going gaga over Pokémon Go, we can all agree on one point - ‘Augmented reality is here to make the mobile experience way more exciting than ever before.’
So, how can you leave out the innovative world of mobile advertising from it?
Everything you need to learn about Video Marketing Videos are prominent tools in mobile app marketing and have also earned the reputation of being one of the simplest and fastest ways for users to evaluate your apps. In the past few years, it has also emerged as one of the best ways of promoting mobile apps. Different companies of all…
Straight from Affle’s creative desk! Engaging with a particular brand’s target audience on a mobile platform has always been a challenge. Since users are constantly interacting with mobile ads, it is imperative to come up with newer ways to engage this target audience to combat ad fatigue while also simultaneously recognising audience gripes with intrusive or obstructive banners. At Affle,…
We live in a time where old ideas are once again becoming relevant. This is especially happening in the case of e-commerce with the comeback of hyperlocal marketing. More so, with the entry of numerous hyperlocal market apps which are connecting local markets with their nearby users. With the latest innovations in technology and marketing, marketers are finding a better way…
Whether you’re a late entrant in the e-commerce app business or have been around for a few years, before putting your money on mobile marketing, it’s important to understand the nuances of a good marketing plan. At a time where e-commerce apps are struggling to efficiently engage their users, it’s high time for them to revisit their mobile marketing strategy.…
In our last blog, we looked at how messenger apps are embracing the ‘bots’ feature and emerging as one of the most promising platforms for m-commerce.
With millions of live user conversations and the inclusion of additional functionalities, popular messenger apps like Facebook Messenger, WeChat, Kik, Line, and Telegram have stepped into a new phase of transition.
Even though most of these messenger apps have stepped up their game by preparing their own bot-spaceships, it is quite obvious to state that Facebook has the biggest advantage here.
With a large number of active users spread across the world, messaging apps are slowly emerging as one of the most promising platforms for m-commerce. According to a study conducted by the global research firm TNS, almost 55% of global internet users are highly active on messaging apps like WhatsApp, Facebook Messenger and the popular China-based messaging app, WeChat. The…
