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Posts By Siddharth Barman

Just when you’re having a bad day, you decide to plug in your earphones and listen to ‘any’ song from a collection of millions of songs right on your mobile phone. Imagine the choice of having free access to unlimited songs at any time of the day; be it the peppy Sugar track by Maroon 5 or a good old classic rock number by The Beatles, all genres available at your fingertips.

Thanks to the gush in innovative mobile technology, music streaming apps came into being! And if you’re a major music fan like me, there hasn’t been a better day for us as these apps have transformed the entire vision of a mobile phone. From a simple handheld device, now mobile phones have become much more personalized and music streaming apps have only deepened the scale of this personalization. People love listening to music and they are open to embracing music streaming services like never before.

It’s as simple as – Define your mood, pick a song and simply stream it.

Affle turned 10 this year! It’s been ten long years since the cornerstone was laid and a lot has gone into fortifying the structure to make it what it is. A gala internal team party was hosted for all Afflers on 5th April 2016, that saw  all Afflers, the new and the old, come together and celebrate like one big family to commemorate…

It’s been an exciting Monday morning for all Afflers! Today, our Gurgaon team moved into a brand new office at the JMD Megapolis building, Sohna Road. In the light of Affle’s growing global businesses and ever expanding team size, the relocation to a bigger office was an absolute need of the hour and a much eagerly awaited moment. This phase…

Affle is looking at China in a big way! With our experience of building and delivering more than 1400+ Apps, we understand the mobile app business. After putting up years of research, Affle has successfully addressed the rising needs of the mobile ecosystem by investing in innovative technologies to facilitate large scale optimization. MAAS Xtend is an outcome of such…

‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…

With a worldwide revenue of $24.9 billion, the mobile game market is bent on crossing new milestones year after year.  In terms of market share, Asia, which is home to 1.2 Billion mobile gamers, dominates the mobile game world. At present, China, Japan and South Korea, together control 90% of this region’s total mobile earnings. Closely following the footsteps of…

Google is always up to something new! This time, we are talking about the all new App Streaming feature on Google Search. To set up a new momentum in the dynamic world of mobile technology, Google announced its move to introduce an ‘app-first’ approach in terms of displaying content on Google Search. Now, Google Search will display app content and…

Now that we are through the first few days of 2016, we thought of doing a quick run of some interesting mobile marketing trends and figures from the last year. With its own share of hits and misses, 2015 was a thrilling time for m-commerce in India. While we saw mobile marketers embrace a new trend of visual and creative…

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