CASE STUDY: Cadbury Silk Valentine’s Day Campaign
From Affle’s Creative Factory
Mobile Brand Campaign
The brand Cadbury has become a household name when it comes to India. This Mondelēz International owned multinational confectionery brand has managed to create a great amount of goodwill amongst Indians with its deep-rooted presence over the years.
With its popular product ‘Dairy Milk’, Cadbury paints a picture of nostalgia, love and happiness in our minds. But the story doesn’t end here…
To keep its loyal chocolate fans happy, Cadbury is bent on offering more varieties of delightful chocolates at affordable prices. Dairy Milk Silk is a product of such dedicated efforts.
About the Campaign
This Valentine’s Day Cadbury wanted to do something different! They wanted to strengthen the fan base for their superior chocolate product range ‘Silk’. So, Cadbury partnered with Affle to create a highly engaging digital mobile campaign to celebrate the spirit of love with Cadbury Silk!
Target Audience: Cadbury wanted to target the Indian consumers with this special Valentine’s Day campaign. The campaign was specifically envisioned to appeal to kids, the young crowd of college goers & most importantly, women.
Glance through this case study to learn how Affle delivered a highly engaging Valentine’s day mobile campaign for Cadbury Silk and helped strengthen the brand’s fan base. Click on the link below to download the case study.
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