The countdown for Mobile World Congress has begun and team Affle is headed to Barcelona! Just like the previous years, the MCW 2017 promises to be a grand 4 day affair that starts right from 27th February and ends on 2nd March. The event is scheduled to be held at Fira Gran Via. Organised by the GSMA, the Mobile World…
In the present era, most brands are trying to redefine their global presence by stepping out of the defined frontiers of commercial space. Instead of just existing as a commercial entity, brands are stretching their vision to include areas that can significantly impact the well-being of global masses.
With increasing competition and shrinking consumer’s share of mind, most industries are facing challenge in maintaining consumer loyalty. Industries from travel to mobile application all feel the need to re-engage and connect with end consumer, creating a loyal following. Through this article, we wish to capture importance of mobile marketing as a medium to provide consumer retention.
It is no secret that mobile marketing will surpass web in the next 1 year or two. This growth has been rapid during the last decade since the emergence of the smartphones. Stirring this boiling pot of growth is the never-ending tug-of-war between the two juggernauts of the smartphone business – Apple and Samsung. Add to this the huge international growth from Android, Google’s all-powerful OS, and you have an industry that has nowhere to go but up.