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We live in a time where old ideas are once again becoming relevant. This is especially happening in the case of e-commerce with the comeback of hyperlocal marketing. More so, with the entry of numerous hyperlocal market apps which are connecting local markets with their nearby users. With the latest innovations in technology and marketing, marketers are finding a better way…

Whether you’re a late entrant in the e-commerce app business or have been around for a few years, before putting your money on mobile marketing, it’s important to understand the nuances of a good marketing plan. At a time where e-commerce apps are struggling to efficiently engage their users, it’s high time for them to revisit their mobile marketing strategy.…

In our last blog, we looked at how messenger apps are embracing the ‘bots’ feature and emerging as one of the most promising platforms for m-commerce.

With millions of live user conversations and the inclusion of additional functionalities, popular messenger apps like Facebook Messenger, WeChat, Kik, Line and Telegram have stepped into a new phase of transition.

Even though most of these messenger apps have stepped up their game by preparing their own bot-spaceships, it is quite obvious to state that Facebook has the biggest advantage here.

Just when you’re having a bad day, you decide to plug in your earphones and listen to ‘any’ song from a collection of millions of songs right on your mobile phone. Imagine the choice of having free access to unlimited songs at any time of the day; be it the peppy Sugar track by Maroon 5 or a good old classic rock number by The Beatles, all genres available at your fingertips.

Thanks to the gush in innovative mobile technology, music streaming apps came into being! And if you’re a major music fan like me, there hasn’t been a better day for us as these apps have transformed the entire vision of a mobile phone. From a simple handheld device, now mobile phones have become much more personalized and music streaming apps have only deepened the scale of this personalization. People love listening to music and they are open to embracing music streaming services like never before.

It’s as simple as – Define your mood, pick a song and simply stream it.

‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…

Now that we are through the first few days of 2016, we thought of doing a quick run of some interesting mobile marketing trends and figures from the last year. With its own share of hits and misses, 2015 was a thrilling time for m-commerce in India. While we saw mobile marketers embrace a new trend of visual and creative…

Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.

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Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.

The mobile advertising sector in India has seen massive growth in the past year. With this growth comes change. While we earlier had great creative freedom with regard to campaigns and branding, we have noticed that lately large corporations have started to include mobile advertising formats in their overall creative and branding strategy.

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This makes their entire carousel appear more homogeneous, which is great, but it also means that some brands have started to treat mobile as an extension of print media, which isn't.

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