Just when you’re having a bad day, you decide to plug in your earphones and listen to ‘any’ song from a collection of millions of songs right on your mobile phone. Imagine the choice of having free access to unlimited songs at any time of the day; be it the peppy Sugar track by Maroon 5 or a good old classic rock number by The Beatles, all genres available at your fingertips.
Thanks to the gush in innovative mobile technology, music streaming apps came into being! And if you’re a major music fan like me, there hasn’t been a better day for us as these apps have transformed the entire vision of a mobile phone. From a simple handheld device, now mobile phones have become much more personalized and music streaming apps have only deepened the scale of this personalization. People love listening to music and they are open to embracing music streaming services like never before.
It’s as simple as – Define your mood, pick a song and simply stream it.
‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…
The GEMS campaign was one of Madison & Affle’s most creative mobile campaigns that was run in 2015. It was a highly integrated digital campaign that was focused around the theme for GEMS and targeted kids from a very young age group of 5-8 years. To appeal to such young minds and be in sync with the GEMS theme, we…
Now that we are through the first few days of 2016, we thought of doing a quick run of some interesting mobile marketing trends and figures from the last year. With its own share of hits and misses, 2015 was a thrilling time for m-commerce in India. While we saw mobile marketers embrace a new trend of visual and creative…
Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.
Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.
The mobile advertising sector in India has seen massive growth in the past year. With this growth comes change. While we earlier had great creative freedom with regard to campaigns and branding, we have noticed that lately large corporations have started to include mobile advertising formats in their overall creative and branding strategy.
This makes their entire carousel appear more homogeneous, which is great, but it also means that some brands have started to treat mobile as an extension of print media, which isn't.
Last week we covered the key moments one can capitalize on in Advertising.Now before we dive into complex topics and details in online advertising, lets get the definitions of the basics terms used that will keep popping up through the blogs as we move on.
Brands are everywhere; they are not just a logo, corporate identity, advertising and marketing. In the 1650s Brand/branding originated from cattle farming as a stamp of ownership later they were used to identify products as “Good Source” or “Good Quality”.
For those of our readers who’ve never worked in the Mobile Advertising sector, here’s a fun little experiment. Walk up to someone and tell them you work at a company that makes mobile ads. The following are some of the responses (Minus the expletives) you can hope to hear: