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We are just in the 2nd quarter of FY 20-21 and Affle’s platforms have already bagged 18+ awards at some of the leading and most coveted award shows for the campaigns done on Affle’s end to end mobile marketing platforms. The recognitions include the “Entrant of the Year” and 17+ top industry honors which have been given to Affle for…

Ramadan Marketing Top Mobile App Categories in 2020

Friday 24 April 2020 marked the beginning of the auspicious month Ramadan that will last till 23 May. Muslims across the world are celebrating Ramadan by praying and keeping daylong fast for an entire month. For the positive influence of the season among users and change in user behavior, Ramadan has become an interesting period for marketers. A constructive Ramadan…

User Acquisition Cost Model

The app marketing industry is greedy to acquire more users. Marketers are looking for a marketing strategy that aligns with various platforms while reducing the user acquisition cost. However, the abundance of platforms, channels, and cost models makes it a daunting task. With this blog, we will help you in understanding various cost models that are popular in marketing and…

Mobile Marketing Glossary

Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…

Paid Media Ad spending was estimated to reach 724.06 Billion in 2017. The catch : Digital ad spending would outdo TV and all other conventional this year according to predictions.  With the rise of  OTT and shortening attention spans, TV is losing its connect with the audience. Add to that the fact that there is no interactive media to engage…

Affle At GMIC Beijing 2017

The leading mobile conference, Global Mobile Internet Conference (GMIC) unveils on 27th April 2017, and goes on till 1st of May 2017. Team Affle is excited to exhibit at this global conference. GMIC, one of the Largest Innovation & Technology Conferences Worldwide is hosted by GWC. It is one of the largest and most influential innovative technology conferences worldwide. Since…

Programmatic Ads

Programmatic Ads are in the news...

Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.

Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There’s a clear shift towards data driven campaigns. The creative and the distributive aspect of it all are being adapted to suit the…

Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing  campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…

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