Gorge

Blog

Programmatic Ads

Programmatic Ads are in the news...

Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.

At a time when users are made to watch an ad every time before they actually watch a YouTube video or read any news content, mobile advertising is unfortunately turning out to be a forceful experience in a way. Maybe that’s why pre-installed ad-blockers and apps are becoming quite popular nowadays. Obviously, users don’t like ads that hinder their experience…

Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There’s a clear shift towards data driven campaigns. The creative and the distributive aspect of it all are being adapted to suit the…

Affle is all set to exhibit in adtech New Delhi, India’s #1 marketing and media technology event, where marketing, technology and media communities come together to share innovations in ad technology, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. With the industry getting bigger and broader on the mobile marketing & tech space, this year…

Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing  campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…

Programmatic Ads & Creative - An Insider View

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…

Even as the mobile advertising ecosystem expands, the situation of mobile ad fraud continues to remain a constant problem in the equation. According to a recent study, advertisers are most likely to lose around $7.2 billion globally by the end of 2016 due to the rising cases of impression fraud, click fraud and install fraud.

This is a major concern as nowadays, most of the mobile ad spends are based on a CPI model. In fact, other cost models like PPC, PPM, CPR, CPT, etc. are also no exception to this problem as fraudsters are always looking for new tactics to break through the security vault and steal money from advertisers.

The 2-day Affiliate World Conference is back in Bangkok and Affle is excited to be part of it! With over 2000+ affiliates, 29 industry leaders, 130+ exhibitors, the second edition of this global event is expected to be even bigger than last year. The event is an offline meeting point for online marketers, where the elite of the industry gather…

Close