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Now that we are through the first few days of 2016, we thought of doing a quick run of some interesting mobile marketing trends and figures from the last year. With its own share of hits and misses, 2015 was a thrilling time for m-commerce in India. While we saw mobile marketers embrace a new trend of visual and creative…

Year 2015 has been a great for us here at Affle.  We thought of sharing a few glimpses from the year as it wouldn't have been possible without you - our partners and clients across the globe. So, here's our quick throwback to 2015!

 Promoting your Game App? Play it right!

The popularity of game apps isn’t exactly a new phenomenon. But looking at the rapid growth track of the international games market, the statement that ‘The game app industry is the next big thing’ stands valid even today. Going by numbers, eMarketer estimates that mobile games will account for 30.9% of the US mobile content market in 2015 and the US mobile game revenues (including both downloads and in-app purchases) will hit $3.04 billion.

Game Apps Blog

Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.

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Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.

The mobile advertising sector in India has seen massive growth in the past year. With this growth comes change. While we earlier had great creative freedom with regard to campaigns and branding, we have noticed that lately large corporations have started to include mobile advertising formats in their overall creative and branding strategy.

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This makes their entire carousel appear more homogeneous, which is great, but it also means that some brands have started to treat mobile as an extension of print media, which isn't.

In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…

What’s this about?

The latest news about the iOS 9 update with ad blocking extensions has taken the publishers and advertisers by storm. This update which is scheduled for a release in September, 2015 has stirred up a huge debate on whether it’s the end of the world for publishers and advertisers whose revenue models are based on pushing advertisements on the mobile platform.

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