It was that time of the year when some of us in the Ad:tech industry make the perennial visit to Seattle for the Tune Postback event. It was my first time in Seattle and I had a wonderful time meandering through this languid yet serene city and meeting some interesting people. The event lived up to its hype of bringing…
In our last blog-post, we did a quick run on the most prevalent cases of mobile ad fraud. But this time, we’re talking about ‘SOLUTIONS’.
So, here's a list of our top 4 recommended measures.
Even as the mobile advertising ecosystem expands, the situation of mobile ad fraud continues to remain a constant problem in the equation. According to a recent study, advertisers are most likely to lose around $7.2 billion globally by the end of 2016 due to the rising cases of impression fraud, click fraud and install fraud.
This is a major concern as nowadays, most of the mobile ad spends are based on a CPI model. In fact, other cost models like PPC, PPM, CPR, CPT, etc. are also no exception to this problem as fraudsters are always looking for new tactics to break through the security vault and steal money from advertisers.