The app marketing industry is greedy to acquire more users. Marketers are looking for a marketing strategy that aligns with various platforms while reducing the user acquisition cost. However, the abundance of platforms, channels, and cost models makes it a daunting task. With this blog, we will help you in understanding various cost models that are popular in marketing and…
Digital marketing comprises of 2 major objectives:- Acquiring users and retaining them to build a higher ROI. If you are new to mobile or app marketing, and you are planning a digital transformation of your business by launching an app, this blog will help you understand the basics of user acquisition to drive revenue growth. Key areas covered in the…
Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…
The pioneering mobile conference (GMIC) Global Mobile Internet Conference, commences on 26th April 2018. Since its initiation in 2009, GMIC has established itself as one of the most influential and impactful technology conferences worldwide and attracts thousands of attendees from more than 60 countries. This conference is an exciting opportunity for tech-savvy aficionados who are forever on the lookout for solutions that can give their business an edge. The 3-day event, which also marks the 10th anniversary of GMIC, is an opportunity for businesses to meet new partners, to expand, and to take their ventures to new horizons. Meet Affle at the event to explore Affle’s ad monetization platform that can give your business a differential growth.
Connect With Affle - Ad Monetization Maximized
Affle’s journey started more than 12 years ago and over the time it has established itself as one of the leading players in the mobile advertising industry. Some of the verticals that Affle specializes in are E-commerce, travel, video streaming, social networking, dating, education, entertainment, finance, news, utilities and more.
Affle works with some of the leading advertising partners across the globe including Souq, AliExpress, Flipkart, BookMyShow, Go-jek, Lazada, New York Times, Twitter, Summoners War and Yandex to name a few. To build an engaging experience for end users, Affle’s platforms support premium ad units such as rich media, video, native ads, AR and more - a variety of high yielding units that are tailor-made for your app. These platforms support all leading business models such as CPC, CPI, CPA and more. Affle is also one of the few TUNE certified partners, and consistently ranks in the top 5 integrated partners, based on install volumes across android devices.
At GMIC Beijing, we would be happy to discuss with you the upcoming trends and insights on monetization. Team Affle will give you a thorough rundown of mSSP-an end-to-end mobile monetization platform, and how you can use the same with a focus on revenue maximization.
Ad Monetization Feature Highlights
Affle’s Association With GMIC
Affle has been regularly attending GMIC for last few years. The intent of our visit every year is both to meet our existing partners and to explore new partnerships avenues. In 2017 as well, Affle exhibited at the event with a focus on ad monetization. Here’s a quick glimpse of Affle at GMIC Beijing 2017.
Thinking of Monetization? Connect With Us!
To learn more about ad monetization solutions to scale up your ad revenue, connect with us at Booth #M07 or drop a mail at firstname.lastname@example.org. See you at GMIC!
Find us here at GMIC - Floor plan to locate Affle
Event At A Glance!
- Global AI Leader Summit
- Global Brand Digital Marketing Summit
- AI Open Class
- Future Education Summit
- Facebook Workshop
- Global Innovation Summit
- Innovative Tech Trends For Smart Catering Summit
- Going Global Summit
- Tech Show
- Digital Economy - A Community of Shared Future
- Digital Economic Night
- AI Industrialization Leader Summit
- Life Sciences Summit
- Global Brand Digital Marketing Summit
- Global BlockChain Summit
- AI Open Class
- Cross-Border Venture Summit
- Mobile Age Retail Summit
- Smart City Traveling Summit
- Facebook Workshop
- AI + Enterprise Services and Application Summit
- G Startup Worldwide
- Explore advertising opportunities on Micromax Life -While in-app advertising continues to be one of the most popular forms of advertising in the present day context, the mobile browser has been quick to follow its lead. To get more specific, advertising on the native browser homepage is the next big thing for mobile marketers. Why? Because the native browser homepage is always the first touch point for the daily active users(DAUs) accessing their device browsers. As such, it has become a very significant spot (page) for brands and apps to get noticed by their target audience and use highly engaging ads to reach out to them. By using the right creative and communication in the native browser homepage ads, brands and advertisers can tap this opportunity to gain maximum brand visibility and user engagement.
Programmatic Ads are in the news...
Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.
While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.
At a time when users are made to watch an ad every time before they actually watch a YouTube video or read any news content, mobile advertising is unfortunately turning out to be a forceful experience in a way. Maybe that’s why pre-installed ad-blockers and apps are becoming quite popular nowadays. Obviously, users don’t like ads that hinder their experience…
The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…
Even as the mobile advertising ecosystem expands, the situation of mobile ad fraud continues to remain a constant problem in the equation. According to a recent study, advertisers are most likely to lose around $7.2 billion globally by the end of 2016 due to the rising cases of impression fraud, click fraud and install fraud.
This is a major concern as nowadays, most of the mobile ad spends are based on a CPI model. In fact, other cost models like PPC, PPM, CPR, CPT, etc. are also no exception to this problem as fraudsters are always looking for new tactics to break through the security vault and steal money from advertisers.
A quick look at simple ways to monitor your app's DAUs & MAUs
Today, measurability of user-engagement has become the start-point and end-point of decision making for App marketers. By doing so, they can accurately gauge the overall health and performance of their apps from time to time. Those who monitor it correctly, automatically get a headstart in the growth-hacking game. While, others are often caught struggling in the backyard trying to draw insights from app sessions, app opens, no. of downloads or sign-ins, page-views, amongst other app usage patterns of their users.
Two of the most basic metrics that almost all app owners monitor are the Daily Active Users (DAUs) and the Monthly Active Users (MAUs), and even the Weekly Active Users (WAUs).