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Programmatic Ads & Creative - An Insider View

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…

Just when you’re having a bad day, you decide to plug in your earphones and listen to ‘any’ song from a collection of millions of songs right on your mobile phone. Imagine the choice of having free access to unlimited songs at any time of the day; be it the peppy Sugar track by Maroon 5 or a good old classic rock number by The Beatles, all genres available at your fingertips.

Thanks to the gush in innovative mobile technology, music streaming apps came into being! And if you’re a major music fan like me, there hasn’t been a better day for us as these apps have transformed the entire vision of a mobile phone. From a simple handheld device, now mobile phones have become much more personalized and music streaming apps have only deepened the scale of this personalization. People love listening to music and they are open to embracing music streaming services like never before.

It’s as simple as – Define your mood, pick a song and simply stream it.

Affle is looking at China in a big way! With our experience of building and delivering more than 1400+ Apps, we understand the mobile app business. After putting up years of research, Affle has successfully addressed the rising needs of the mobile ecosystem by investing in innovative technologies to facilitate large scale optimization. MAAS Xtend is an outcome of such…

With a worldwide revenue of $24.9 billion, the mobile game market is bent on crossing new milestones year after year.  In terms of market share, Asia, which is home to 1.2 Billion mobile gamers, dominates the mobile game world. At present, China, Japan and South Korea, together control 90% of this region’s total mobile earnings. Closely following the footsteps of…

In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…

Internet is magical. You start with googling a wallet when somehow you end up buying a watch. How does that happen? How does one start searching for one specific app say, a racing game but lands up on a treasure quest? The phenomenon we are talking about here is referred to as Advertising. Its kind of simple actually. An Ad network uses

  Affle is ready to join ChinaJoy for a ride they both will enjoy. We are excited about the event and intend to keep the similar zeal throughout the event. Events set up a path for networking, we offer to give you a ride to your desired destination i.e. desired business. Affle has a history of providing what’s promised and desired (duh, obviously!). What we require, a meeting with you and rest, well let the discussion take its own shape.

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