The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…
Internet is magical. You start with googling a wallet when somehow you end up buying a watch. How does that happen? How does one start searching for one specific app say, a racing game but lands up on a treasure quest? The phenomenon we are talking about here is referred to as Advertising. Its kind of simple actually. An Ad network uses
Before we dive into the core definitions and the various categories, let’s get the basics clear first. What is Interactive Media? Media essentially encompasses all communication and output tools that are used to store and deliver information to the masses, Such as print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing to name a few.
With increasing competition and shrinking consumer’s share of mind, most industries are facing challenge in maintaining consumer loyalty. Industries from travel to mobile application all feel the need to re-engage and connect with end consumer, creating a loyal following. Through this article, we wish to capture importance of mobile marketing as a medium to provide consumer retention.