It was that time of the year when some of us in the Ad:tech industry make the perennial visit to Seattle for the Tune Postback event. It was my first time in Seattle and I had a wonderful time meandering through this languid yet serene city and meeting some interesting people. The event lived up to its hype of bringing…
- Explore advertising opportunities on Micromax Life -
While in-app advertising continues to be one of the most popular forms of advertising in the present day context, the mobile browser has been quick to follow its lead. To get more specific, advertising on the native browser homepage is the next big thing for mobile marketers. Why? Because the native browser homepage is always the first touch point for the daily active users(DAUs) accessing their device browsers. As such, it has become a very significant spot (page) for brands and apps to get noticed by their target audience and use highly engaging ads to reach out to them. By using the right creative and communication in the native browser homepage ads, brands and advertisers can tap this opportunity to gain maximum brand visibility and user engagement.
Speed your way through the festive season! As a part of our festive and holiday season mobile advertising series, we’ve covered the top niche brand segments such as FMCG, Electronics and Lifestyle & Travel. To add to this list, we’re excited to take on the Automobile sector this time. For consumers, the festive or holiday season is the ideal time…
The world of mobile advertising has always been everything but static. As old ideas walk out of the play, something new and interesting always steps in. And what a better time to experience this than the festive season? Festive season is like a big bonanza for FMCG brands. Whether, it’s Pepsi, Cadbury, Dulux, Titan, L'oreal, Lakme, Godrej, Marico, or Britannia…
At a time when the entire world is going gaga over Pokémon Go, we can all agree on one point - ‘Augmented reality is here to make the mobile experience way more exciting than ever before.’
So, how can you leave out the innovative world of mobile advertising from it?
