‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…
In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…
Remember the last time you had checked in to dine at your neighbourhood restaurant? Perhaps, at one point of time you used to be a regular at this place but now, you are bored with the same cuisine and so you stopped going there. It’s the same story in the mobile app business. People usually download an app, use it…