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‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…

Google is always up to something new! This time, we are talking about the all new App Streaming feature on Google Search. To set up a new momentum in the dynamic world of mobile technology, Google announced its move to introduce an ‘app-first’ approach in terms of displaying content on Google Search. Now, Google Search will display app content and…

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The latest news about the iOS 9 update with ad blocking extensions has taken the publishers and advertisers by storm. This update which is scheduled for a release in September, 2015 has stirred up a huge debate on whether it’s the end of the world for publishers and advertisers whose revenue models are based on pushing advertisements on the mobile platform.

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