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Programmatic Ads

Programmatic Ads are in the news...

Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.

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