Remember coming across those multiple pop-up ads while you’re trying to view some content piece on a mobile app or a mobile webpage? We’re sure that you can relate to this experience and would like to unleash your share of laments on this topic as well. These are known as interstitial ads, which have a strong presence on mobile and…
At a time when the entire world is going gaga over Pokémon Go, we can all agree on one point - ‘Augmented reality is here to make the mobile experience way more exciting than ever before.’
So, how can you leave out the innovative world of mobile advertising from it?
Straight from Affle’s creative desk! Engaging with a particular brand’s target audience on a mobile platform has always been a challenge. Since users are constantly interacting with mobile ads, it is imperative to come up with newer ways to engage this target audience to combat ad fatigue while also simultaneously recognising audience gripes with intrusive or obstructive banners. At Affle,…
We live in a time where old ideas are once again becoming relevant. This is especially happening in the case of e-commerce with the comeback of hyperlocal marketing. More so, with the entry of numerous hyperlocal market apps which are connecting local markets with their nearby users. With the latest innovations in technology and marketing, marketers are finding a better way…
In the present era, most brands are trying to redefine their global presence by stepping out of the defined frontiers of commercial space. Instead of just existing as a commercial entity, brands are stretching their vision to include areas that can significantly impact the well-being of global masses.
Just when you’re having a bad day, you decide to plug in your earphones and listen to ‘any’ song from a collection of millions of songs right on your mobile phone. Imagine the choice of having free access to unlimited songs at any time of the day; be it the peppy Sugar track by Maroon 5 or a good old classic rock number by The Beatles, all genres available at your fingertips.
Thanks to the gush in innovative mobile technology, music streaming apps came into being! And if you’re a major music fan like me, there hasn’t been a better day for us as these apps have transformed the entire vision of a mobile phone. From a simple handheld device, now mobile phones have become much more personalized and music streaming apps have only deepened the scale of this personalization. People love listening to music and they are open to embracing music streaming services like never before.
It’s as simple as – Define your mood, pick a song and simply stream it.
With a worldwide revenue of $24.9 billion, the mobile game market is bent on crossing new milestones year after year. In terms of market share, Asia, which is home to 1.2 Billion mobile gamers, dominates the mobile game world. At present, China, Japan and South Korea, together control 90% of this region’s total mobile earnings. Closely following the footsteps of…
The GEMS campaign was one of Madison & Affle’s most creative mobile campaigns that was run in 2015. It was a highly integrated digital campaign that was focused around the theme for GEMS and targeted kids from a very young age group of 5-8 years. To appeal to such young minds and be in sync with the GEMS theme, we…
As a member of the twenty-first century class of office goers, sometimes we feel the fading pulse of the adventurous hero we were all meant to be. Perhaps, John Lennon got it right when he sung about the ‘Working Class Hero’. Clad in our fine office suits and ties, we become trapped inside a monotonous system that tells us what…
