Gorge

Blog

Consumer Platform

Enterprise Platform

App Development O2O Commerce Audience Intelligence Data Management Platform

Products

MAAS | Mobile Advertising Vizury | Re-Targeting Platform RevX | Programmatic Ad Platform vEngage | Push Notification Platform mFaaS | Fraud Detection Shoffr | O2O Marketing Platform mKr8 | Rich Media & Video mDMP | Data Management mCDP | Audience Intelligence mSSP | Ad Monetization ARC | App Development Markt | Multi-Channel Commerce

About Us

About Affle Leadership Board Investors History Life@affle

Media

Press Releases Recent Coverage Awards Events App Marketing Knights Customer Speak

Blogs

Careers

Contact us

Tag Archives mobile advertising

Brands using fusion of Social and Programmatic on mobile

Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.

^3DC2E5810745C6CE02D57142150B0E85A59D045F24956BBB3E^pimgpsh_fullsize_distr

Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.

Read More

4 Metrics for running a successful Retargeting Campaign

In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…

Read More

App Promotion : Trend in with Mobility model, how we do it?

Internet is magical. You start with googling a wallet when somehow you end up buying a watch. How does that happen? How does one start searching for one specific app say, a racing game but lands up on a treasure quest? The phenomenon we are talking about here is referred to as Advertising. Its kind of simple actually. An Ad network uses

Read More
New Affle Ad

Just Another Banner Ad .. Wait A Minute!

    For those of our readers who’ve never worked in the Mobile Advertising sector, here’s a fun little experiment. Walk up to someone and tell them you work at a company that makes mobile ads. The following are some of the responses (Minus the expletives) you can hope to hear:

Read More

Advertising with No Hope of ROI

With the Digital front spearing ahead, people now clearly see its many pervasiveness be it the availability of resources to make informed decisions to staying connected with each other the world and its news. We are no longer are subjected to the ambiguity that plagued past generations in fact we live in the prime dominion Age of the Internet.

Read More

Understanding Media Interactive Advertising

Before we dive into the core definitions and the various categories, let’s get the basics clear first. What is Interactive Media? Media essentially encompasses all communication and output tools that are used to store and deliver information to the masses, Such as print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing to name a few.

Read More
Customer Loyalty

Driving loyalty – New challenge for Mobile Marketing

With increasing competition and shrinking consumer’s share of mind, most industries are facing challenge in maintaining consumer loyalty. Industries from travel to mobile application all feel the need to re-engage and connect with end consumer, creating a loyal following. Through this article, we wish to capture importance of mobile marketing as a medium to provide consumer retention.

Read More

Sweet Smell of Success – Mobile Marketing & Affle

What-the-Rapid-Growth-of-RTB-Means-for-Mobile-Advertising1 It is no secret that mobile marketing will surpass web in the next 1 year or two. This growth has been rapid during the last decade since the emergence of the smartphones. Stirring this boiling pot of growth is the never-ending tug-of-war between the two juggernauts of the smartphone business – Apple and Samsung. Add to this the huge international growth from Android, Google’s all-powerful OS, and you have an industry that has nowhere to go but up.

Read More
123
2019 Affle | For more info please visit Affle.com
×
Close