In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…
Internet is magical. You start with googling a wallet when somehow you end up buying a watch. How does that happen? How does one start searching for one specific app say, a racing game but lands up on a treasure quest? The phenomenon we are talking about here is referred to as Advertising. Its kind of simple actually. An Ad network uses
Last week we covered the key moments one can capitalize on in Advertising.Now before we dive into complex topics and details in online advertising, lets get the definitions of the basics terms used that will keep popping up through the blogs as we move on.
Brands are everywhere; they are not just a logo, corporate identity, advertising and marketing. In the 1650s Brand/branding originated from cattle farming as a stamp of ownership later they were used to identify products as “Good Source” or “Good Quality”.
For those of our readers who’ve never worked in the Mobile Advertising sector, here’s a fun little experiment. Walk up to someone and tell them you work at a company that makes mobile ads. The following are some of the responses (Minus the expletives) you can hope to hear:
With the Digital front spearing ahead, people now clearly see its many pervasiveness be it the availability of resources to make informed decisions to staying connected with each other the world and its news. We are no longer are subjected to the ambiguity that plagued past generations in fact we live in the prime dominion Age of the Internet.
Before we dive into the core definitions and the various categories, let’s get the basics clear first. What is Interactive Media? Media essentially encompasses all communication and output tools that are used to store and deliver information to the masses, Such as print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing to name a few.
With increasing competition and shrinking consumer’s share of mind, most industries are facing challenge in maintaining consumer loyalty. Industries from travel to mobile application all feel the need to re-engage and connect with end consumer, creating a loyal following. Through this article, we wish to capture importance of mobile marketing as a medium to provide consumer retention.
It is no secret that mobile marketing will surpass web in the next 1 year or two. This growth has been rapid during the last decade since the emergence of the smartphones. Stirring this boiling pot of growth is the never-ending tug-of-war between the two juggernauts of the smartphone business – Apple and Samsung. Add to this the huge international growth from Android, Google’s all-powerful OS, and you have an industry that has nowhere to go but up.