With the Digital front spearing ahead, people now clearly see its many pervasiveness be it the availability of resources to make informed decisions to staying connected with each other the world and its news. We are no longer are subjected to the ambiguity that plagued past generations in fact we live in the prime dominion Age of the Internet.
Before we dive into the core definitions and the various categories, let’s get the basics clear first. What is Interactive Media? Media essentially encompasses all communication and output tools that are used to store and deliver information to the masses, Such as print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing to name a few.
With increasing competition and shrinking consumer’s share of mind, most industries are facing challenge in maintaining consumer loyalty. Industries from travel to mobile application all feel the need to re-engage and connect with end consumer, creating a loyal following. Through this article, we wish to capture importance of mobile marketing as a medium to provide consumer retention.