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- Explore advertising opportunities on Micromax Life -

While in-app advertising continues to be one of the most popular forms of advertising in the present day context, the mobile browser has been quick to follow its lead. To get more specific, advertising on the native browser homepage is the next big thing for mobile marketers. Why? Because the native browser homepage is always the first touch point for the daily active users(DAUs) accessing their device browsers. As such, it has become a very significant spot (page) for brands and apps to get noticed by their target audience and use highly engaging ads to reach out to them. By using the right creative and communication in the native browser homepage ads, brands and advertisers can tap this opportunity to gain maximum brand visibility and user engagement.

In our last blog, we looked at how messenger apps are embracing the ‘bots’ feature and emerging as one of the most promising platforms for m-commerce.

With millions of live user conversations and the inclusion of additional functionalities, popular messenger apps like Facebook Messenger, WeChat, Kik, Line and Telegram have stepped into a new phase of transition.

Even though most of these messenger apps have stepped up their game by preparing their own bot-spaceships, it is quite obvious to state that Facebook has the biggest advantage here.

With a large number of active users spread across the world, messaging apps are slowly emerging as one of the most promising platforms for m-commerce. According to a study conducted by the global research firm TNS, almost 55% of global internet users are highly active on messaging apps like WhatsApp, Facebook Messenger and the popular China-based messaging app, WeChat. The…

Just when you’re having a bad day, you decide to plug in your earphones and listen to ‘any’ song from a collection of millions of songs right on your mobile phone. Imagine the choice of having free access to unlimited songs at any time of the day; be it the peppy Sugar track by Maroon 5 or a good old classic rock number by The Beatles, all genres available at your fingertips.

Thanks to the gush in innovative mobile technology, music streaming apps came into being! And if you’re a major music fan like me, there hasn’t been a better day for us as these apps have transformed the entire vision of a mobile phone. From a simple handheld device, now mobile phones have become much more personalized and music streaming apps have only deepened the scale of this personalization. People love listening to music and they are open to embracing music streaming services like never before.

It’s as simple as – Define your mood, pick a song and simply stream it.

Affle is looking at China in a big way! With our experience of building and delivering more than 1400+ Apps, we understand the mobile app business. After putting up years of research, Affle has successfully addressed the rising needs of the mobile ecosystem by investing in innovative technologies to facilitate large scale optimization. MAAS Xtend is an outcome of such…

‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…

Google is always up to something new! This time, we are talking about the all new App Streaming feature on Google Search. To set up a new momentum in the dynamic world of mobile technology, Google announced its move to introduce an ‘app-first’ approach in terms of displaying content on Google Search. Now, Google Search will display app content and…

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